Africa
PSL Partners with Betway to Launch Betway Premiership
The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online sports and gaming brand, as the premier division’s new title sponsor.
The premier division of football will now be known as the Betway Premiership.
Chairman of the Premier Soccer League, Dr Irvin Khoza, said: “This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.”
“Football is a fundamental part of South African life. It really is in our blood and has been for generations. We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect of the history of the league, but our vision for the development for its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Betway Africa chief executive Laurence Michel said.
Formally established in 1996, but with roots that go back nearly a century, the Premier Soccer League is indisputably the most popular sporting competition in South Africa, with legendary characters, dearly-loved clubs and rivalries that capture the essence of football and culture in the country.
Michel explained that the Betway Premiership will lean heavily on the legacy and rich history of a football league already entrenched as one of the top ten domestic league competitions in the world and is excited by what the future holds for football in South Africa.
Michel said: “We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past. We also want to enhance the game as it stands today and, most importantly, we want to help build an even better future for the next generation of footballing stars from this country.”
Michel added: “We are so excited by what this partnership will do for football fans in South Africa. As a brand, we are known globally for our sponsorships of the world’s biggest clubs and tournaments and that experience is going to play a huge part in driving the PSL forward.”
This partnership further reaffirms the brand’s commitment to the South African sporting industry. It is the latest addition to an enviable sporting partnership portfolio, which spans across a number of sports, which also includes the world champion Springboks, as well as the Betway SA20.
Africa
Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory
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Africa
Checkd Dev moves into African market with Smart Acca product alongside 888Africa
Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, have expanded their Smart Acca product distribution, with their first launch in Africa, working with 888Africa.
The latest product launched by the Manchester-based company, their first release in the African market, aims to innovate the football accumulator betting experience across the continent with Smart ACCA’s launch initially coming in Angola and Zambia, before being rolled out across the rest of 888A’s African websites throughout the 2024-25 football season.
Appearing on both Betlion and 888bets brands’ homepages, Smart ACCA will use the new African focused product to improve the experience for recreational players to build accumulator bets through Checkd Dev’s evolved API.
Taking into account betting habits of the African betting market, the tool presents appealing short odds betting opportunities that are supported by Opta data visualisation covering key metrics such as form in easily digestible graphics.
The Smart ACCA combines both the established self-serve accumulator builder UI design and is accompanied by a carousel of automated accumulator bets, all supported by official Opta data and created using Checkd’s ‘Automated Betting Solution’, the pre-canned bets are one-click add to betslip to provide seamless betting.
The latest product launch from Checkd Dev follows on from the launch of Paddy Power’s Mix ’N Match bet building tool, the Boxing News app and Checkd Dev’s Smart Acca iFrame product, which is licensed for use by top-tier operators like William Hill and Sky Bet.
Checkd Commercial Director, Andrew Grimshaw said: “We’re delighted to expand on our established UK Tier 1 Operator client base by working with such an experienced team like 888 Africa.
“We’re excited to continue Checkd Dev’s growth into multiple new emerging markets with this our first in Africa and working in a partnership with a team that really cares about improving customer experience has been very rewarding.
“As part of the first phase of roll out, the Smart ACCA product for Angola has been translated into Portuguese, with full translation capabilities there’s clearly further opportunity to deliver this into other betting territories.”
888Africa’s Trading Director, Ian Marmion said: “Working with Checkd has been a pleasure and their innovative product aligns well with brand values that we feel are vital in terms of offering best odds and potentially life changing betting opportunities at ease for our growing recreational customer base.”
Africa
SportyBet Becomes “Official Betting Partner” of LALIGA in Africa
SportyBet and LALIGA announced a landmark multi-year partnership by which SportyBet becomes the new “Official Betting Partner” of LALIGA across Africa. Effective this season, this groundbreaking agreement firmly establishes SportyBet as the leading sports betting platform in the region, marking a new chapter in its mission to deliver world-class football content to fans across the continent.
The partnership will kick off with an unforgettable launch event in Africa featuring one of LALIGA’s most iconic ambassadors—a football legend recognised worldwide. This spectacular event will set the stage for a collaboration that promises to revolutionise the betting landscape for millions of fans in the continent.
Among the most prominent LALIGA ambassadors are legends like Malian star Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol and Iker Casillas, among others.
SportyBet will take LALIGA betting experiences to new heights, introducing cutting-edge features that are unique in the sports betting world. Fans can look forward to innovative, first-of-their-kind betting options that will redefine their interaction with the game, offering unprecedented engagement and excitement.
As part of this partnership, SportyBet will gain prominent exposure during LALIGA match broadcasts, with advertising billboards and cam carpets displaying the SportyBet brand around the stadiums. This presence will be especially noticeable during matches where Real Madrid, Barcelona and Atlético Madrid play as the visiting team, marking a major leap forward for the SportyBet brand in the world of football.
Additionally, SportyBet will provide exclusive access to LALIGA content, offering fans richer, more immersive ways to experience the league through its platform and social media channels. With enhanced, dynamic features, users will feel closer to the action than ever before.
Moreover, SportyBet’s users will have the opportunity to participate in extraordinary, once-in-a-lifetime experiences. These unique opportunities may include VIP stadium tours, watching player warm-ups from the sidelines, taking photos with football idols, or even stepping onto the pitch to take a penalty after a match.
The partnership will also see SportyBet and LALIGA collaborate on a range of promotional activities across multiple African territories, further cementing SportyBet’s influence in the region.
SportyBet has been the most visited betting platform in the world in recent months, a testament to its cutting-edge technology, unparalleled market odds, and the security and speed of its payments. This partnership with LALIGA not only reinforces SportyBet’s global reach but also highlights its commitment to offering fans the ultimate sports betting experience.
Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, said: “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region.”
Jorge de la Vega, Executive General Manager of LALIGA, said: “Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”
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