Africa
Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador

Premier Bet, the leading sports betting and online casino brand, has announced the renewal and expansion of its partnership with Francis Ngannou as its Pan-African Brand Ambassador. This exciting partnership will see Francis Ngannou feature in Premier Bet’s upcoming marketing campaigns, promotional activities and CSR projects.
Francis Ngannou, former UFC Heavyweight Champion, professional boxer and now Chairman of PFL Africa has signed as Premier Bet & Partners Brand Ambassador until 2027. Renowned globally for his knockout power and inspiring rise from humble beginnings in Cameroon to the pinnacle of global combat sports, Francis Ngannou embodies resilience, ambition and African pride — qualities that strongly align with Premier Bet’s identity and mission.
Alexandre Qader, Director of Operations at Premier Bet Cameroon, said: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
Francis Ngannou said: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.
“Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities.”
As Brand Ambassador, Francis Ngannou will play an active role in promoting responsible gambling, participate in exclusive events, provide expert insights and champion CSR projects that aim to uplift African communities.
This strategic partnership is a significant milestone in Premier Bet’s journey on its mission to continue as the No.1 gaming brand in Africa.
-
Africa7 days ago
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)
-
Asia6 days ago
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau
-
Compliance Updates7 days ago
Entrust and PlaySafe ID Partner to Bring Verified, Privacy-First Digital Identity to Gaming
-
Asia6 days ago
Integrated Resorts’ 1H GGR hits Php93.36-B GGR, PAGCOR says
-
Australia6 days ago
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team
-
Latest News6 days ago
The UAE Lottery Introduces Two New E-Instant Games: Gemstone Riches and Sports Mania
-
Compliance Updates7 days ago
Hacksaw Gaming Streamlines Compliance Operations with Vixio’s Technical Compliance Tool
-
Latest News6 days ago
46 Companies Apply for Italy’s €7 Million Online Gambling Permits