Australia
VGCCC Fines BlueBet AU$50,000 for Gambling Advertising Breaches

BlueBet has been fined AU$50,000 by the Victorian Gambling and Casino Control Commission (VGCCC) for breaching gambling advertising regulations.
The company was found guilty of 43 charges related to displaying gambling advertisements on or above public roads, contravening the Gambling Regulation Act 2003.
The charges stemmed from an investigation initiated by VGCCC, following a complaint from a member of the public. The breaches occurred over a two-week period in August and September 2022, with BlueBet’s gambling advertisements appearing on digital billboards at various locations, including Point Cook, Laverton, Rockbank and Ravenhall.
Magistrate Greg Thomas, overseeing the case, expressed scepticism about BlueBet’s defence that it was unaware of the breaches, given the strategic placement of the billboards to target males aged 15-54 years old. While no conviction was recorded, Magistrate Thomas noted the high degree of negligence exhibited by BlueBet.
VGCCC CEO Annette Kimmitt AM said: “Gambling advertising has no place on public roads where it is readily visible to children and other vulnerable groups. These places are especially difficult to avoid as part of day-to-day activities. This decision sends a clear message to wagering providers that flout these protections for our community.”
Although Magistrate Thomas considered imposing a higher fine and recording a conviction, he took into account BlueBet’s guilty plea, cooperation with VGCCC and measures taken to prevent future breaches. BlueBet has implemented changes to prevent similar incidents and has cooperated with VGCCC throughout the process.
-
eSports5 days ago
2025 PUBG MOBILE World Cup Survival Stage set to determine Grand Finalists
-
Africa5 days ago
Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards
-
Asia4 days ago
Uzbekistan Introduces Penalties for Illegal Gambling Operations
-
Latest News5 days ago
Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira
-
Africa5 days ago
SOFTSWISS Launches First South African Project with Mzansibet
-
Compliance Updates5 days ago
St8 enters the United Kingdom after securing B2B licence
-
Latest News5 days ago
PG Soft launches galactic quest: Galaxy Miner
-
Compliance Updates3 days ago
Pollard Banknote Secures License to Supply Gaming-related Goods and Services In the UAE