Australia
Australia Enforces Credit Card Ban for Online Gambling
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/3-1.jpg)
Australia has enforced an online gambling credit card ban, meaning that players can no longer use them as a payment method.
Responsible Wagering Australia (RWA) and its members have been strong supporters of this measure and have worked with the Commonwealth Government and the financial services industry since 2021 to deliver this credit card ban.
Responsible Wagering Australia CEO Kai Cantwell said that this change was much needed, as Australians should only be gambling with money that they have.
“This is an important measure to protect customers, making it easier for people to stay in control of their own gambling behaviour,” Mr Cantwell said.
“It will complement the existing offering of safer gambling account management tools by RWA members.
“RWA and its members support the extension of this measure to all forms of gambling that have been exempted from the ban such as lotteries and keno.
“If consumer protection measures aren’t consistent across all forms of gambling it will incentivise vulnerable Australians to move to less-regulated types of gambling, where they are more at risk of harm.”
RWA members provide a range of tools to ensure people can gamble safely, many of which have been adopted by the Commonwealth Government as part of the National Consumer Protection Framework (NCPF).
“The NCPF is expected to be evaluated shortly and we look forward to engaging in this process to ensure that consumer protection tools are fit-for-purpose and support a safe and sustainable regulated gambling environment,” Mr Cantwell said.
Australia
Tabcorp Appoints Gillon McLachlan as MD & CEO
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/10-3.jpg)
Australian gambling services firm Tabcorp Holdings has appointed former Australian Football League (AFL) boss Gillon McLachlan as its chief executive and managing director.
The appointment comes months after former chief Adam Rytenskild resigned over allegedly using “offensive” and “inappropriate” language at the workplace and as the firm navigates a strategic transformation amid heightened competition pressures.
McLachlan was the AFL chief executive for a decade during which he contributed to significant revenue growth and oversaw its expansion.
He will join Tabcorp on Aug. 5 and assume the roles of CEO and MD upon receiving regulatory approvals, the company said. He will receive an annual fixed remuneration of AU$ 1.5 million.
“In the two years since demerger, we have significantly improved our customer offering and delivered key structural reforms in Queensland and Victoria,” Tabcorp Executive Chairman Bruce Akhurst said.
“Gill brings an added dimension of having been responsible for some of the most significant media rights deals in Australian sports history and we’re excited about the potential growth opportunities for our wagering and media business under his leadership,” Bruce Akhurst added.
Australia
BetMakers Appoints Carl Henschke as its New Chief Financial Officer
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/4-6.jpg)
BetMakers Technology Group Ltd, the leading global B2B provider of technologies and services that simplify betting at critical points in wagering, announced the appointment of Mr Carl Henschke as its Chief Financial Officer (CFO), effective 1 July 2024.
Mr Henschke brings over 17 years of experience in financial services, capital markets and legal sectors to BetMakers. He began his career as a solicitor in the corporate team at Herbert Smith Freehills, and for the past decade, he has worked as an investment banker. Most recently he served as Managing Director at Canaccord Genuity, focusing on software and digital businesses, including those in the wagering and betting sector. Mr Henschke’s expertise encompasses financial planning and analysis, strategy, capital management and M&A.
BetMakers CEO Jake Henson said: “We are delighted to welcome Carl as the company’s new CFO. His extensive financial expertise and deep understanding of high growth technology companies make him an ideal fit for BetMakers. Carl’s experience will be important as we continue to refine our operational efficiencies, expand our global presence, and enhance shareholder value.”
Australia
Advertising Ban Gives NRL the Chance to Diversify its Revenue Streams
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/3-3.jpg)
National Rugby League (NRL) club Cronulla-Sutherland Sharks recently announced that the exclusive naming rights to their stadium will be up for grabs at the end of the year.
The stadium is currently named after PointsBet, but the sports betting company has confirmed they will not be extending their sponsorship when it expires in December.
PointsBet and the Sharks shook hands on a six-year naming rights deal in 2019, but the government’s ban on gambling advertising has thrown a spanner into the works.
The Shark Stadium will need a new naming rights sponsor to replace PointsBet next year and the club have flung their doors wide open for interested parties to swoop in.
The federal government has been looking for ways to clamp down on gambling ads, not just in the NRL but throughout the Australian sports industry.
There are widespread concerns that most people believe betting is a natural part of sports and the excessive flaunting of gambling ads in stadiums fuels that argument.
Those concerns led the New South Wales (NSW) government to launch a ‘Reclaim the Game’ initiative designed to challenge the way sports are used to promote gambling.
The parliamentary committee has also joined the fight against gambling ads and previously called for a phased ban, especially during sporting events.
Those restrictions will affect almost all of the NRL as just three out of the 17 clubs are not sponsored by betting companies.
PointsBet Australia Chief Executive Officer Andrew Catterall expressed his disappointment at not being able to extend what has been a ‘fantastic partnership’ with the Sharks.
He has called on the government to implement fresh gambling advertisement regulations that allow for a safe and responsible approach, but he may not get his wish anytime soon.
The Sharks’ fierce rivals, the Manly Warringah Sea Eagles, will also be affected by the new regulations. They have a relationship with PointsBet as their major jersey sponsor.
PointsBet is not the only top gambling company that will take a huge hit from the advertising ban. Some of the best online betting sites in Australia also have partnerships with NRL clubs.
However, they will now be forced to pull the plug on their sponsorship, although they’re bound to retain their loyal customer base among sports bettors.
Excessive Stadium Ads Spark Government Action
Gambling is a natural phenomenon across the sports industry in Australia and every part of the world. However, the stadium ads have become overbearing.
For instance, during an Australian Football League (AFL) game in March, fans in the stadium and those watching on free-to-air television were exposed to more than 70 gambling ads before 8.00 pm.
That is a ridiculous number of ads exposed to families tuning in to enjoy their favourite sport, especially considering children are most likely to be part of the broadcast audience.
The overwhelming presence of gambling ads not only detracts from the experience of watching the game but also normalises gambling for young viewers.
The newly implemented ban aims to tackle such a needless barrage of betting ads, which also doesn’t help anyone grappling with problem gambling.
However, while the ban tackles the overwhelming gambling ads, revenues are likely to take a considerable hit. The gambling industry has been a significant financial pillar of Australian sports, showering the industry with lucrative sponsorship deals.
The NRL has benefited from their partnership with the gambling industry. Numerous clubs rely on sponsorships from betting companies to bolster their revenue.
However, with gambling ads now silenced, the immediate financial impact will be felt by many clubs that are left with a gaping hole in their budgets.
Replacing the lost income from gambling ads won’t be easy. Finding new sponsors who can match the sheer financial muscle of gambling giants will also be a major challenge.
NRL Can Forge Strong Links with Other Sectors
Australia’s gambling ads ban is an opportunity for NRL clubs to explore new revenue streams and diversify their sponsorships into other industries.
There are several routes that the NRL clubs can explore. The thriving technology sector is a lucrative option, with companies eager to tap into the passionate NRL fanbase.
Partnering with tech companies could open the door for the NRL to access a younger, tech-savvy audience.
Such an alliance may have several other benefits, including co-branded events and digital content creation. They could also leverage innovations from the tech company to improve fan engagement.
Traditional partnerships with established brands such as car manufacturers, airlines and beverage companies shouldn’t be overlooked either, as they still hold enormous value.
These sectors understand the value of sports sponsorship and the brand awareness it generates. NRL clubs can strengthen these existing relationships and explore new opportunities within the sector.
The financial services sector is another potential route the NRL can follow as it offers robust sponsorship opportunities.
Banks, insurance companies and investment firms are always looking for ways to increase their visibility, especially within the sports industry.
Aligning with these institutions could provide the NRL and its clubs with stable, long-term sponsorships and open avenues for other important benefits.
-
Latest News6 days ago
Creating Your Own Gaming Skins: A Step-by-Step Guide
-
eSports6 days ago
SIS strengthens bet365 partnership with global launch of eSoccer product
-
Baltics6 days ago
MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics
-
eSports6 days ago
GRID and Kambi Group’s Abios extend official esports data partnership
-
Latest News5 days ago
Red Bull unveils star-studded creator lineup for Elden Ring DLC world premiere with BANDAI NAMCO
-
Latest News6 days ago
Optimove announcement: Launches Euro 2024 and Copa America 2024 Pulse Benchmarking Tool
-
Interviews5 days ago
Exclusive interview with Steve Rogers – Founder and CEO at Playbook Fusion
-
Asia4 days ago
NODWIN Gaming appoints former TEC Co-Founder Ishaan Arya as Vice President of Sales & Partnerships