Australia

BetMakers Announces Extension to its Agreement with Sportsbet

Published

7 months ago

February 14, 2025

Niji Narayan

Reading Time: < 1 minute

BetMakers Technology Group has announced extension of its agreement with leading Australian wagering operator Sportsbet for the provision of its pricing and data services across three-codes of racing.

Under this extended agreement, BetMakers will continue supplying Sportsbet with a comprehensive suite of pricing and data solutions to drive their global racing book. Leveraging BetMakers proprietary technology, global race day control services to support market management, racing event life-cycle and enhance trading strategies.

Nathan Arundell, Chief Commercial Officer, said: “Sportsbet and BetMakers are long-term partners and we are thrilled to extend our partnership further and continue to bring excitement to life to more than 2.2 million Australian customers.”

Jake Henson, CEO of BetMakers, said: “We are delighted to extend our partnership with Sportsbet, Australia’s largest online wagering operator. This long-term extension highlights the strength of our relationship as well as the value our pricing and data services bring to the Sportsbet operation. We look forward to continuing to drive our offering forward with their support and collaboration.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.