Compliance Updates
ALEA strengthens approach to affiliate compliance
Malta: 10th April 2018 – ALEA, operator of the world’s only 3D virtual reality online casino, SlotsMillion, and UK-facing brand LadyLucks, has integrated Rightlander’s affiliate landing page tracker.
Since the initiation of its expansion strategy, ALEA has made several important moves within a short space of time. SlotsMillion.com’s opening of the UK market in September 2017, and ALEA’s acquisition of the UK mobile casino brand LadyLucks.co.uk from the IGT group, demonstrates the considerable steps that ALEA is taking, as well as its commitment to ensuring that it meets the guidelines established by the UKGC.
Keeping up to date with new rules requires the help of a specific tool which can assist operators and affiliates both. ALEA’s partnership with Rightlander, created by former affiliate Ian Sims, therefore makes a perfect match. Sims developed the tool after realising that the landing pages he sent traffic to often broke, stopped working or became irrelevant.
Using technology that scans websites and builds a list of all the locations an operator’s brand is mentioned or linked to, Rightlander allows ALEA Affiliates to discover websites linking to its brands that they may currently be unaware of. The platform also enables ALEA to monitor affiliate sites for potential compliance issues that may impact SlotsMillion and LadyLucks.
For affiliates, the tool not only shows them pictures of the madding pages they are sending their traffic to, but also notifies them of the compliance criteria ALEA are actively monitoring and where they may have issues. Rightlander allows affiliates to follow all tracking links to their final destination and informs them in real time if a landing page has been modified, redirected or deactivated by the operator.
ALEA Affiliates is now able to help and guide affiliates with regulators’ compliance rules. Additionally, as a result of ALEA’s commitment and thanks to this new partnership, the best affiliates will have the privilege of receiving a free yearly subscription.
Ian Sims, founder of Rightlander, said: “We are delighted to have partnered our technology with ALEA and its SlotsMillion and LadyLucks brands. It’s a clear sign that ALEA is taking affiliate compliance seriously, and we are proud to be contributing to their efforts.”
Alexander Tomic, co-founder of ALEA, said: “Ian Sims is quite an asset, with his more than 20 years’ experience as an affiliate in the UK; he understands our needs completely and provides the perfect tool for us to respond to affiliates’ challenges regarding compliance.
“Rightlander’s technology makes this much easier by giving us a clear picture of exactly who is linking to our sites and brands, and whether those affiliates are acting responsibly or not.”
About ALEA:
ALEA was founded in 2012 with the aim of creating a world-class online casino experience, designing and developing new technologies and innovations to drive player engagement. It operates the world’s first 3D virtual reality online casino, SlotsMillion, as well as popular UK-facing brand, LadyLucks. It recently launched a B2B arm, ALEA Play, which gives operators access to more than 2,000 titles from 50+ suppliers via its state-of-the art game aggregation platform.
About Rightlander:
Rightlander is a landing page tracking platform that allows affiliates to effectively and efficiently identify broken landing pages, or those that have been significantly altered or lost relevance. It does this by following links to the merchant’s website, scanning the page, and storing the image and data in an intuitive dashboard. Rightlander allows affiliates to make informed decisions about where they send traffic, increasing conversion and driving revenues.
Compliance Updates
MGA Issues First ESG Code Approval Seals to Licensees
The Malta Gaming Authority (MGA) has awarded its first-ever ESG (Environmental, Social and Governance) Code Approval Seals to licensees in the online gaming sector, marking a milestone in the Authority’s commitment to promoting responsible and sustainable industry practices.
This initiative follows the launch of the voluntary ESG Code of Good Practice last year, which invited licensees to submit their ESG disclosure returns. The Code, which covers 19 topics categorised under Environmental, Social and Governance pillars, offers a strategic roadmap for online gaming companies to streamline their reporting efforts.
Following the first annual reporting cycle, 14 gaming operators have been awarded the ESG Code Approval Seal. The Code supports two levels of reporting: Tier 1, which establishes foundational ESG standards, and Tier 2, which represents a more aspirational approach.
Seals are valid for one year, with flexibility for renewal in the subsequent reporting period, allowing operators to advance or adapt their reporting tier year by year.
“We believe this initiative will significantly enhance the industry’s reputation and sustainability credentials,” MGA CEO Charles Mizzi said.
“By integrating ESG considerations into their operations, gaming companies not only contribute to the wellbeing of society and the environment but also strengthen the trust and confidence that consumers, investors, and regulators have in the industry. This initiative sends a clear message: sustainability, in the broadest sense of the word, is integral to the future of the gaming sector.”
Compliance Updates
Turkish Football Federation to Penalise Clubs Promoting Illegal Betting
The Turkish Football Federation (TFF) has introduced new regulations to crack down on illegal betting advertisements in professional football.
According to the TFF, clubs found violating the new rules will face fines and, in case of repeated offenses, the deduction of points.
Under the updated guidelines, any club in the Turkish Super League involved in unauthorised betting promotions will face a tiered penalty system.
The first violation will result in a fine of 2 million Turkish Liras (around $58,000), and the second offense will incur a 5 million lira fine and a third violation will see the fine increased to 10 million liras. For subsequent breaches, clubs will be fined 10 million liras for each offense, along with a three-point deduction from their league standings.
“It is forbidden to promote or advertise betting organizations not licensed by competent authorities. This includes any media, billboards and other equipment used within stadium,” the TFF stated.
The TFF emphasised that the ban also applies to entities affiliated with these betting organisations, including those involved in promoting and advertising activities in a way that suggests endorsement of illegal betting.
The global scale of the illegal betting market is staggering, with the United Nations Office on Drugs and Crime estimating its worth at $1.8 trillion. In Türkiye alone, the sector is projected to exceed 100 billion liras, according to the Financial Crimes Investigation Board.
Compliance Updates
Aviatrix lands in the Netherlands
Aviatrix, the award-winning crash game, has received its certification in the Netherlands, meaning Dutch players can enjoy the popular title for the first time.
The certification in the Netherlands opens up yet another important regulated market for Aviatrix, which was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.
Gross gaming revenue in the Netherlands hit €1.39 billion in 2023, and is expected to continue to grow over the coming years.
Dutch operators will now be able to capture this growth via Aviatrix’s innovative title, which is proving hugely popular in regulated markets worldwide.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “The Netherlands has been on our radar for some time, so this is a big day for us here at Aviatrix. We can’t wait to see Dutch players enjoying the title, and we will be working closely with some very special partners in the Netherlands to ensure this game is widely available very soon.”
Part of what makes Aviatrix so successful is the constant updates to the game, which keeps it fresh and exciting for players.
This has included a full redesign with new, 3D assets, as well as a first-of-its-kind free bets function via in-game promo codes.
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