Compliance Updates

Denmark to restrict gambling advertising

Published

6 years ago

March 27, 2019

Denmark’s New Marketing Regulations for Gambling Begins on April 1

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Spillemyndigheden, the Danish Gambling Authority has proposed to amend Danish Gambling Act to restrict the amount of marketing for gambling games, particularly to reduce exposure of children to gambling advertising.

The move is to prevent gambling from evolving from a form of entertainment into a problem. “A new code of conduct should be considered a benchmark and only a minimum requirement for the gambling industry,” said the authority.

The authority also stated that the code of conduct is “an opportunity to set limits and tools in place that go even further than required by law. This includes preparing clear frameworks for game advertising content and ensuring that the amount of advertising is reduced and restrictions are in place.”

The move will affect gambling-related advertising on TV stations.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.