Kenya Introduces New Gambling Ads Regulations

Kenya has introduced new gambling regulations which include banning advertising outdoors and on social media. Investors and betting firms have time until June 30 to comply with the new regulations.

Under the new rules, any gambling advertising will need approval by the regulator and will be required to contain a warning message which must constitute a third of the actual advertisement. Advertising of gambling will be banned between 6 a.m. and 10 p.m.

“Rogue behaviour in the betting and lotteries industry is endangering the lives of our young people. This clean up has just started and we will carry it through no matter what it takes, because young Kenyan lives are worth saving,” Interior Minister Fred Matiang’i said.

“76 percent of youth in Kenya are bettors – this is the highest figure in Africa, while half a million have been blacklisted by lenders because they borrowed to bet and failed to pay back,” he added.