Compliance Updates

Monopoly Casino Advert Faces ASA’s Ban

Published

6 years ago

May 7, 2019

Niji Narayan

Reading Time: < 1 minute

The Advertising Standards Authority has banned an online casino advert of Monopoly Casino, after finding that it breached their code. Monopoly Casino is owned and operated by Entertaining Play Limited.

The banned advert features Monopoly’s familiar cartoon mascot Rich Uncle Pennybags, was deemed by the ASA to appeal to children, which in turn goes against the ASA’s guidelines.

Entertaining Play has argued that the use of the character Rich Uncle Pennybags in their advert for their online casino was not likely to appeal to minors. With it “not possessing exaggerated features and that it did not mimic any cartoon character in current children’s programming.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.