Denmark’s New Marketing Regulations for Gambling Begins on April 1

Denmark’s new marketing regulations for gambling are set to come in effect on April 1. As per the new regulations, gambling marketing must include new information and links.

Gambling marketing must now show the age limit for betting and information about the national self-exclusion register. Operators must also direct customers towards the responsible gambling guide by regulator Spillemyndigheden.

“These rules are expected to raise some questions from licence-holders and other stakeholders. Depending on the type of media, it may be difficult to comply with the requirements of the executive orders. Spillemyndigheden will soon be publishing a guide where examples of requirements for different media types will be reviewed,” the regulator said.