Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Compliance Updates

Belgian Gambling Commission Wants Limit on Gambling Advertising

Published

on


Reading Time: 2 minutes

 

The Belgian Gambling Commission (BGC) has proposed six strict measures on gambling advertising amid government plans to tighten controls. It wants a limit on gambling ads, a ban on personalised ads targeted at certain groups of players and more power to act quickly when rules are broken.

The regulator said the government should “determine the volume of permitted advertising” but did not suggest a volume itself.

It said that it would like to see general restrictions on who can be targeted by gambling ads, but it particularly wants a ban on targeting personalised ads at young people, excluded players and players who have not gambled for a long time.

It didn’t suggest what age limit would apply for the first of those, or how long would need to elapse for players to qualify as not having played for a long time.

The BGC also called for a requirement to allow all players to opt out of receiving personalised ads. It also wants warning messages to be required for all gambling ads and a ban on advertising in public places like billboards in train stations.

It also requested the power to act quickly when rules are broken and greater flexibility to enforce rules.

It said: “Experience has shown that an exhaustive enumeration of prohibitions relating to the content of advertising, as currently contained in the Royal Decree of 2018, is not sufficient to prevent abuses and excesses, and that certain rules quickly become obsolete and cannot be maintained.

“Guidelines would have the advantage of being ‘future proof’ and evolutionary in order to better reflect the reality and changes on the ground. This would also strengthen the role of the Gambling Commission as regulator.”

It added: “Conducting a lengthy sanctions procedure, as is currently the case, is of no use in the context of an advertising campaign that is short-lived by nature.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

Advertisement

Advertisement

Level up, Lead The market with AFFINA Partners

Advertisement

Golden Boomerang Awards is a prestigious event that offers the chance to compete against top webmasters worldwide and grab golden figurines, prizes, and cash rewards.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.