Compliance Updates

Belgian Justice Minister Hopes to Ban Almost All Advertising for Gambling

Published

3 years ago

May 11, 2022

Niji Narayan

Reading Time: < 1 minute

The Federal Justice Minister Vincent Van Quickenborne has said that he hopes to ban almost all advertising for gambling in Belgium.

Under Mr Van Quickenborne’s plans, gambling products such as bookmakers and online gaming sites would no longer be able to advertise on television or radio. They would also be banned from advertising in newspapers and magazines and using direct links to a gambling site with any advertising they might place on the internet.

Billboard advertising for gambling products would be banned too, and from 2024 brands from the gambling industry would be banned from appearing on the shirts of sports teams as part of shirt sponsorship contracts.

This is likely to have a big impact, particularly on professional football clubs. 16 of the 18 clubs in the Belgian First Division have sponsorship deals with companies from the world of gambling. In some cases, these companies are even the team’s main shirt sponsor.

Mr Van Quickenborne will first ask the advice of the Council of State before he puts his idea into a bill.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.