Compliance Updates

Netherlands Gambling Regulator KSA Fines Bet365 for Marketing Breaches

Published

2 years ago

March 14, 2023

Niji Narayan

Reading Time: < 1 minute

The Dutch Gaming Authority (KSA) has imposed a fine of 400 thousand euros on Hillside New Media Malta Plc, a Bet365 company.

In an investigation following a broadcast of the TV programme Kassa, the KSA found that Hillside had directed advertisements and bonuses to young adults (18-24 year olds) registered with Hillside in the period from October 26, 2021 to February 1, 2022. That is prohibited. This is the third fine for a permit holder for advertising aimed at young people.

“Vulnerable groups, such as young adults, must be given extra protection. The brains of young people are still developing. As a result, they are extra vulnerable to developing gambling addiction. Gaming providers must fully respect the rules intended to protect vulnerable groups. That did not happen here and therefore this fine,” the KSA said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.