Compliance Updates

Court Orders Bet365 to Pay Compensation to 23 Danish Athletes

Published

2 years ago

May 10, 2023

Niji Narayan

Reading Time: < 1 minute

The Maritime and Commercial High Court of Denmark has ordered Hillside, the owner of Bet365, to pay compensation to 23 Danish athletes for using their names and images without permission.

Hillside has to pay 4.7 million Danish crowns ($697,000) to the athletes, including soccer star Christian Eriksen, badminton player and Olympic champion Viktor Axelsen, football player Simon Kjaer and goalkeeper Kasper Schmeichel.

Manchester United midfielder Eriksen, whose image was used the most frequently according to the plaintiffs, was awarded the largest sum amounting to 1.45 million crowns.

While Bet365 had argued that its use of names and images should be regarded as editorial content, and was therefore not subject to payments, the court found instead that it amounted to marketing that required consent.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.