Compliance Updates
Strengthening Compliance: A Crucial Imperative for Gambling Businesses
In today’s dynamic and highly regulated gambling environment, the importance of compliance cannot be overstated. Companies operating in the gambling industry are faced with limitless and sometimes contradicting regulations, laws, and standards that govern their operations. Strengthening compliance is not merely a regulatory requirement; it is a strategic imperative that can safeguard a company’s reputation, mitigate risks, save you money and foster long-term sustainability. This article explores the 5 most important reasons why all gaming companies need to prioritize and enhance their compliance efforts to thrive in an increasingly complex and interconnected regulatory landscape.
Legal and Regulatory Landscape
One of the primary reasons for companies to strengthen their compliance is the ever-evolving legal and regulatory landscape. Regulators around the world continue to introduce and update regulations to address emerging challenges such as responsible gambling, money laundering, data privacy concerns, and socially responsible advertising. Failing to comply with these regulations can result in severe penalties, fines, and legal consequences that can significantly impact a company’s finance, reputation, and future market entry prospects.
Protection of Reputation
In the gambling industry a company’s reputation is its most valuable asset. In an era of instant information and social media, news of non-compliance or unethical business practices is published and spread rapidly within the media, causing irreparable damage to a brand. Strengthening compliance measures not only helps to ensure adherence to legal requirements but also demonstrates a commitment to ethical business practices. This commitment can enhance a company’s reputation, build trust with stakeholders, and attract customers who are now prioritizing socially responsible organizations.
Risk Mitigation
Compliance failures can expose companies to various risks, including financial, operational, and reputational risks. Strengthening compliance mechanisms enables organizations to identify, assess, and mitigate potential risks before they escalate. This proactive approach not only protects the company from regulatory penalties but also minimizes the likelihood of operational disruptions and significant financial losses.
Global Expansion and Market Access
As companies expand their operations and enter new markets, they encounter diverse regulatory environments. Adhering to different sets of laws and regulations in various jurisdictions is a complex challenge that all operators face. Strengthening compliance measures and seeking external advice allows companies to navigate these complexities more effectively, ensuring continued market access and facilitating seamless expansion into new regions.
Cost-Effective Compliance Practices
Compliance efforts are expensive but if done wrong or lacking, the consequences can be critical and costly for the business. Engaging a consultancy firm can often be a more cost-effective solution than attempting to build an in-house process, without having the right knowledge or expertise. An external partner can bring a ready-made arsenal of local expertise and resources, eliminating the risk of breaching regulations or having inefficient compliance processes that can increase your risk of regulatory action. The cost savings realized through strengthening your compliance program can be redirected towards other critical aspects of business growth and development.
In conclusion, the need for companies to strengthen their compliance efforts is more critical than ever and can save a lot of time and resources when done in an efficient and accurate way. By proactively addressing complex regulatory requirements, protecting their reputation, mitigating risks, and embracing compliant processes organizations can position themselves for long-term success in today’s complex regulatory landscape. Strengthening compliance is not merely a regulatory obligation; it is a strategic imperative that contributes to the overall health and sustainability of a company, fostering trust and confidence among clients and facilitating new market entries.
Written by Ralitsa Eide, Head of Regulatory Services @ Compliance One Group
Compliance Updates
Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when risk assessing players.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Lebanon, Mali, Monaco, Mozambique, Namibia, Nigeria, the Philippines, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar.
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list).
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to 17(2) of the AML Act.
Africa
South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform
The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.
This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.
The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).
In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.
Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.
Reasons for Decision
A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:
• Evidence relating to the alleged prohibited practice;
• The need to prevent serious or irreparable damage to the applicant (Lottoland); and
• The balance of convenience.
Compliance Updates
IAGR confirms new Board members
The International Association of Gaming Regulators (IAGR) has announced the appointment of four new trustees to its Board, each bringing unique expertise and leadership to strengthen IAGR’s global regulatory efforts:
- Anders Dorph, Danish Gambling Authority (Europe)
- Peter Kesitilwe Emolemo, Gambling Authority of Botswana (Africa)
- Kevin Mullally, General Commercial Gaming Regulatory Authority (Asia/Oceania)
- Louis Rogacki, New Jersey Division of Gaming Enforcement (North America)
IAGR President Ben Haden said, ‘I’m delighted to welcome our four new trustees to the IAGR Board. Their diverse expertise and leadership across different jurisdictions will bring fresh perspectives to our work, further strengthening our global approach to gaming regulation.
‘I look forward to collaborating with Peter, Louis, Kevin and Anders as we continue to foster innovation and drive forward effective, responsible regulation for the benefit of the global gaming community.
‘We also extend a big thank you to Trude Høgseth Felde and Mabutho Zwane for their dedicated service as they complete their terms on the Board, and I’m pleased to announce that Jason Lane will continue for another term as a Trustee.’
As a leading forum for gaming regulators worldwide, IAGR enables members to meet, share information, discuss legislative developments, exchange views and learn best practices in gaming regulation.
In recent news, IAGR has also confirmed that its 2025 annual conference will be held in Toronto, Canada, from 20 to 23 October 2025, with registrations opening in early 2025.
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