Compliance Updates
Navigating New Frontiers: AI’s Role in Reinventing iGaming Compliance
By Paul Addicott-Evans, Managing Director for Products at ComplianceOne Group
In high-stakes world of iGaming, regulatory compliance is not just a box to be checked – it is the bedrock upon which the industry’s integrity and customer trust are built. As we navigate this complex landscape, the emergence of Artificial Intelligence (AI), especially through Large Language Models (LLMs) like ChatGPT, promises a revolution in how we approach regulatory processes. Yet, with great power comes great responsibility, and the integration of AI in compliance raises crucial questions about the verifiability and accuracy of its data inputs.
The Data Verification Dilemma
At the core of this AI-driven transformation in iGaming compliance is ChatGPT, a marvel of modern technology powered by a sophisticated Large Language Model. ChatGPT opened the world’s eyes to the possibilities of AI, whilst simultaneously creating a major question with wide-spread adoption: Can we trust it?
Despite its impressive capabilities, a fundamental challenge persists: verifying the accuracy and currency of the information it provides. In many walks of life, not least the ever-changing regulatory environment of iGaming, relying on AI tools without verifiable data sources could lead to non-compliance, legal challenges, and potentially financial penalties.
This dilemma is intensified by the dynamic nature of iGaming regulations, which can vary significantly across jurisdictions and are subject to frequent updates. Non-compliance can be extremely costly, so ensuring that AI tools are not only informed by but also aligned with the latest legal standards is paramount. This calls for a robust framework where AI tools are continuously fed with up-to-date and verified regulatory data, and their outputs are regularly audited for accuracy and compliance.
The science bit…
How do we approach this problem? The availability of large language models is now almost a commodity. The technology is available for everyone to use. However, when faced with such an important problem as reliability and verifiability, there is a need to weave supporting technologies into the AI-framework. This is where vector embeddings come into play, acting as a bridge between raw data and the AI’s ability to understand and verify it.
Imagine vector embeddings as a vast library, not of books, but of words, phrases, and concepts, each with its own unique location. This library is created by a neural network, a type of AI, which reads and understands vast amounts of text, then organizes this information into a map.
Each word or phrase is placed precisely, so that words with similar meanings are neighbours.
For iGaming compliance, this library becomes invaluable. When AI uses vector embeddings, it’s like consulting this map to understand not just words, but the context and meaning behind them. This is crucial for verifying vast, complex regulatory information.
In essence, vector embeddings allow AI to comprehend and verify information much like an expert human would, but with the speed and accuracy that only a machine can offer. This boosts the reliability of AI in iGaming compliance, ensuring that the operators get accurate and up-to-date information, crucial for staying within regulatory boundaries.
AI’s Edge in iGaming Compliance
The use of AI in iGaming compliance, when done correctly, can offers a suite of advantages:
- Enhanced Precision and Efficiency: AI’s ability to swiftly and accurately synthesize regulatory information ensures that operators are always in step with the latest compliance requirements. For instance, an AI tool could analyse recent amendments to anti-money laundering laws across different jurisdictions within minutes, a task that would take humans significantly longer.
- Customized Regulatory Insights: AI can offer bespoke guidance, adapting to the unique operational and geographical nuances of each iGaming operator. An example of this is how AI tools can provide tailored advice to operators based on specific games offered or markets targeted, considering the unique regulatory landscape of each area.
- Automated Compliance Oversight: Continuous AI surveillance of iGaming operations guarantees adherence to regulatory standards, proactively identifying and rectifying instances of non-compliance. This could include real-time monitoring of player interactions to ensure responsible gaming practices are maintained.
Looking Ahead
The journey of integrating AI into iGaming compliance is fraught with challenges, yet the potential rewards are substantial. By anchoring AI in the principles of data verifiability and source transparency, we can redefine how the iGaming industry navigates its regulatory maze – a shift not just in technology but in establishing a new era of trust and reliability.
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Introducing IntelligentOne AI
At Complitech, we stand at the forefront of this exciting frontier with OneAI. Developed as part of the comprehensive Complitech database of global regulations, this groundbreaking AI product is poised to redefine iGaming compliance. OneAI distinguishes itself by providing current, accurate data, free from the common ‘hallucinations’ of LLMs, thereby offering responses to regulatory inquiries that are not just swift, but also dependable and verifiable.
Take the example of a Games studio assessing the impact of Germany’s regulations on slot games, particularly concerning the maximum bet limit and the mandatory delay between spins.
Using OneAI, the studio inputs a query about slot regulations in Germany. The AI tool quickly processes this request, providing a detailed analysis of the current German regulations on slot games. It highlights that the maximum bet per spin is capped at €1 and that there is a required minimum interval of 5 seconds between spins. This information is directly linked to the relevant sections of the German Interstate Treaty on Gambling, ensuring accuracy and verifiability.
This targeted insight allows the studio to make informed decisions about game design and offerings in the German market, ensuring compliance while optimizing their product for the new regulatory environment.
With OneAI, iGaming companies can access instant, reliable insights for complex technical compliance questions, streamlining decision-making processes. This innovative tool represents a significant leap in the application of AI in iGaming compliance, marrying the linguistic dexterity of LLMs with the robust, updated Complitech database. It heralds a new chapter in iGaming regulation, where technology not only expedites but also elevates the trustworthiness and accuracy of compliance processes. As AI continues to evolve, tools like OneAI are set to play a pivotal role in fostering a safer, more compliant, and trustworthy iGaming ecosystem.
Compliance Updates
MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling
As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.
Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.
The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.
With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.
Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.
“Working together and not in silos is always beneficial. We learn from each other to be more effective.”
Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”
In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.
The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.
With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.
The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.
The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.
Balkans
Serbia’s ZLF Urges Total Ban on Gambling Ads
Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.
The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.
For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.
The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.
Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.
Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.
ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.
Compliance Updates
Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority
Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.
As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.
He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.
Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.
He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.
He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.
Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.
He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).
Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.
“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.
“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.
“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”
Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.
“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.
“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”
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