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Industry Awards

BetConstruct Launches its Game-changing Loyalty Platform LOYA

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BetConstruct, a global leader in iGaming technologies, has launched its game-changing loyalty platform LOYA for enhanced customer engagement and retention.

LOYA is a comprehensive loyalty platform, designed to increase customer engagement in the competitive world of retail betting. The platform is tailored specifically for gaming operators who aim to enhance player involvement by encouraging them to place more bets. Apart from creating an engaging loyalty experience, LOYA allows businesses to gather valuable data for a deeper understanding of their customers. This data-driven approach enables the creation of a highly optimised platform which enhances overall effectiveness and customer satisfaction.

LOYA streamlines operations with its advanced back-office system. The user-friendly mobile app lets users earn points by scanning betting tickets and unlocking loyalty statuses like “Silver,” “Gold” and “Platinum” to use the points in the shop of the app and buy different items. Moreover, LOYA offers diverse points-earning programmes, from betting to social sharing, supported by clickable programmes to maximise points. In addition, as a retail loyalty platform for anonymous betting, LOYA prioritises privacy and security with its transparent data displayed in the app.

BetConstruct, renowned for its innovative approach, continuously offers partners up-to-date premier products and solutions. The release of the loyalty platform LOYA marks a significant milestone in fostering customer engagement. It sets a new standard for loyalty platforms, ensuring maximum satisfaction for both the operators and the players.

Industry Awards

SOFTSWISS Wins Double at MiGEA 2024

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SOFTSWISS Wins Double at MiGEA 2024
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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, won ‘Best Customer Service Support’ and ‘Best Crypto Service Provider’ at Malta’s Gaming Excellence Awards 2024.

Due to its location in Malta, which is home to a wide range of iGaming companies, Malta’s Gaming Excellence Awards has become an important industry event. It rewards companies and individuals who constantly innovate and improve the industry.

Best Crypto Service Provider

SOFTSWISS won the “Best Crypto Service Provider” award due to its Crypto Casino Solution’s comprehensive features, including player management, bonusing, gamification, and reporting. The platform supports major cryptocurrencies, including Bitcoin, Ethereum, Litecoin, Dogecoin, Tether, and others. It provides secure crypto processing, extensive crypto gambling consulting, and in-game currency conversion possibilities.

Best Customer Service Support

The ‘Best Customer Service Support’ award was granted to SOFTSWISS for its remarkable achievements in enhancing client services. In Q1 2024, Managed Service’s Anti-Fraud team helped SOFTSWISS clients save EUR 4.3 million. One of the innovative features implemented by Managed Services is a proprietary Responsible Gaming Risk Scoring Tool that detects gaming violations using ML algorithms.

SOFTSWISS’ customer support is key to improving user experience and spotting technical errors,  enhancing clients’ financial performance and providing robust fraud protection.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments: “This recognition underscores SOFTSWISS’ commitment to delivering award-winning solutions and exceptional experiences to its partners. We are proud to be recognised by MiGEA as a leader in both crypto solutions and customer service. Our company would like to thank the organisers, judges, and partners for making this achievement possible.”

On 17–18 July, SOFTSWISS will participate in iGB L!VE in Amsterdam. Following the link, partners and potential clients can book a meeting with SOFTSWISS awards-winning teams at stand 12-F30 to explore its ecosystem of iGaming products and discuss partnership opportunities.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Industry Awards

Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year

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Rootz Limited was formed in 2018 by highly experienced iGaming professionals with a focus on state-of-the-art systems and an emphasis on compliance, innovation and automation: a next-generation iGaming platform.
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Rootz continues on an unstoppable trajectory, securing the title of Best Online Casino Operator of the Year in the coveted Malta iGaming Excellence Awards (MiGEA) 2024. The awards ceremony, which took place at The Hilton, St Julian’s, Malta, saw Rootz joining industry leaders on the podium once again, underpinning the company’s mission to become one of the world’s leading provider of entertainment experiences.

Rootz was nominated in four categories, including Best Workplace of the Year, Best Employer Brand of the Year, Best Online Casino Operator of the Year, and Best Gaming Company of the Year, demonstrating its versatility as an online gaming all-rounder and a great place to work.

Hitting all the right notes

Earlier in 2024, Rootz not only celebrated five years of offering world-class products and services but also picked up the accolade of Mobile Operator of the Year at the International Gaming Awards in February. The relatively young company has proven itself capable of standing shoulder-to-shoulder with the industry’s biggest and oldest brands.

Rootz is better known as the parent company to online casino brands Wildz, Wheelz, Spinz, Caxino and Chipz, offering seamless entertainment via proprietorial software as well as striking brand differentiation, including the Wildz Granny and the notable presence of Wheelz ambassador The Hoff. Spinz continues to break new ground in the world of online streaming while Caxino and Chipz offer popular experiences in their respective markets.

The company has stated that its goal is to “deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.

Making an impact

Rootz team members represented the company at the event, which showcases organisations and individuals that continue to drive iGaming as one of the country’s leading business sectors. In recent years, Malta has maintained a premier position globally in the industry, owing largely to the Malta Gaming Authority’s reputation as a best-practice regulatory authority.

Despite Malta’s size geographically, the country is a dominant player in regional and international gambling, with many major companies maintaining either headquarters or large regional offices on the island. The MiGEA awards, recognising excellence in this competitive environment, typically honour companies that are challenging competitors on the world stage.

Rootz CEO Sam Brown says of this latest accolade: “We’re delighted to have won the title of Best Online Casino Operator; it’s a reminder that our peers recognise us as capable of making an impact in Malta and the global markets. As a company, we feel that we’re laying the foundation for long-term success, and we rely on our exceptional teams to bring those goals to life”.

The company has previously stated that it has its sights set on ambitious targets for the remainder of the year; the achievement of two impressive awards showcases its commitment to securing its leadership position.

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Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

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Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

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