Industry News

Catena Media consummated another acquisition with BonusSeeker

Published

7 years ago

March 29, 2018

Niji Narayan

Photo credits: https://www.google.co.in

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After sealing a $11m (€8.9m) deal for New Jersey igaming affiliate, BonusSeeker.com., Catena Media, a performance marketing company consummated another acquisition. The initial purchase price of $6.5m comprises $1m to be paid with newly issued shares at prevailing market rate in Catena Media, an igaming marketing company, with the rest in cash. Moreover, there is an expected earn-out of $5.5m based on revenue performance over a period of two years.

BonusSeeker, provides users with reviews of all the legal casino operators in New Jersey, and currently generate sales of about $450,000 per quarter. Catena recently bought Dreamworx Online, Squawka and Baybets.

Henrik Persson Ekdahl, the acting Chief Executive of Catena Media said: “Through the acquisition of these assets we confirm our position as the number one player in igaming lead generation in the US.” “This is completely in line with our growth strategy and is a big step in furthering our lead to our European and American competitors. Furthermore, it is a strong signal to the industry that we are picking up pace in the US market.”

It is anticipated that Per Hellberg, formerly of Nordic Gaming Group, will take over as Catena’s new Chief Executive in autumn.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.