Sweepstakes, Gamification, Updated Game Aggregator: What NuxGame Is Bringing to iGB Live 2025

All eyes are on iGB London this July, and for those in the know, Stand Y60 is the one you’ll hear about most. That’s where NuxGame will be showing off the features operators are asking for: fast, flexible, and made with growth in mind. And they’re coming in hot: NuxGame just took home the “Rising Star in Nordic Online Casino Technology 2025” award. Now’s the perfect moment to hear directly from one of the driving forces behind it.

Dmitri Volkov, NuxGame’s CRO, is the strategic motor behind their iGaming platform and content innovation. He’s focused on transforming trends into tools that solve major operator challenges. Dmitri knows for sure that it’s no coincidence that the social casino market soared from $19.5 billion in 2024 to $24 billion in 2025 — an explosive 23% jump. That’s the pace of change operators need to match, and NuxGame is creating the features to help them do it.

First things first — congratulations! That Rising Star award says a lot. Why do you think operators are choosing NuxGame over others?

Thanks! We’ve worked hard to get here, and the Rising Star award means a lot to the whole NuxGame team. Operators choose us because we actually solve real problems. Take our sweepstakes casino software — it’s built for today’s players. The format is easy to understand and easy to run: that’s a strong combination. Operators get a model that works well across markets, with tools that are faster to launch and easier to manage. Overall, NuxGame offers iGaming software that works reliably today and keeps pace with you tomorrow. Trust is structured into every part of our offering. And that’s another reason why operators choose us.

NuxGame recently rolled out its new sweepstakes software: what market gap did this product aim to fill, and how does it reflect the ever-changing needs of modern iGaming operators?

Operators needed a simple, effective way to boost activity without hiring more staff. So we built the sweepstakes casino software as a lightweight engagement tool. Short cycles, frequent touchpoints, easy to launch and scale. Add it, run it, adjust as needed. The value is in how easily it fits into your existing framework, as well as boosts player engagement and session duration instantly.

That makes perfect sense: operators are clearly responding to your focus on customizable, high-impact tools. Speaking of which, what iGaming trends do you see defining the rest of 2025?

Zooming out, the industry’s moving fast toward personalized, data-supported engagement. Think predictive player journeys, personalized lobbies, and gamification that doesn’t feel forced. What’s trending now is layered loyalty and personalization-based relevance. Basically, it comes down to giving players honest, justified reasons to stay. Market trends point to the fact that personalized gameplay experiences really are paramount for retention and player trust. Important note: insights like that are vital only if operators act upon them as speedily as possible. And that’s what we can effectively help with.

Makes total sense: staying relevant means staying personal. With that in mind, how is NuxGame’s casino aggregator helping operators offer more relevant content and keep players engaged across different providers and markets?

Our casino aggregator helps operators stay relevant because it provides what today’s players want: freedom of choice, freshness, and glitch-free play. With one single API, operators instantly access games from 120+ providers. We also manage regular content updates, so players always find something new. Add in our newly launched client zone called Tournament Hub, and you’ve got a direct line to the latest provider promos, tournaments, and game offers — ready to deploy. We back it all with responsive client support and a commitment to excellence.

Looks like you’ve equipped one platform with all the features operators need. So, why shouldn’t people miss out on your booth at iGB Live?

Our “Donut Miss Out” campaign goes beyond a sweet pun: it’s our way of making meaningful connections with people in the industry. We’re serving up top case studies, real partner wins, and a clear look at what works in iGaming right now. From sweepstakes to our online casino and sportsbook software, we’re offering functionality that solves actual operator problems: fast launch, operator-first engagement, and low-maintenance systems. And yes, you can grab a donut at our stand while we discuss what a future partnership could look like.