EveryMatrix Press Releases
EveryMatrix delivers GamMatrix CRM Agent System to help operators drive better insight into customer behavior

Revealed at this year’s ICE, the brand new GamMatrix CRM Agent System aims to help operators attract more deposits, get more active and engaged players, generate less churn, and increase ROI on marketing campaigns.
The new CRM Agent System allows the GamMatrix platform to integrate with any third-party CRM system which supports APIs for receiving data to improve customer experience and help operators’ businesses evolve.
For operators to create better designed marketing messages, the GamMatrix CRM Agent System sends real time detailed player data triggered by certain events offering operators insights into players’ behavior and their gaming habits.
Ebbe Groes, EveryMatrix CEO, believes that: “Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer’s importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs and find new ways of targeting the desired player group.”
Emarsys is the first engagement platform that EveryMatrix offers via the GamMatrix CRM Agent System. This mix helps operators decrease time and effort on their marketing drives while increasing the relevance and effectiveness of their marketing messages. All these enhancements will ensure higher customer satisfaction, lifetime value and better retention which will result in a measurably higher marketing ROI.
-
Balkans7 days ago
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria
-
Latest News7 days ago
MrSavage takes aim at a Fortnite Guinness World Record
-
Asia7 days ago
DigiPlus Sets the Standard for Responsible Gaming with Industry-first Player Protection Tools
-
Compliance Updates6 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
Africa6 days ago
EGT Digital continues to hit milestones in Africa
-
Interviews7 days ago
Investing in Arbitrage Teams
-
Latest News7 days ago
Best Online Casinos in Europe 2025 | List of Top 5 EU Online Casinos for Real Money (Latest Update)
-
eSports7 days ago
Genius Sports Signs Partnerships with Bayes Esports and GRID