EveryMatrix Press Releases
EveryMatrix delivers GamMatrix CRM Agent System to help operators drive better insight into customer behavior

Revealed at this year’s ICE, the brand new GamMatrix CRM Agent System aims to help operators attract more deposits, get more active and engaged players, generate less churn, and increase ROI on marketing campaigns.
The new CRM Agent System allows the GamMatrix platform to integrate with any third-party CRM system which supports APIs for receiving data to improve customer experience and help operators’ businesses evolve.
For operators to create better designed marketing messages, the GamMatrix CRM Agent System sends real time detailed player data triggered by certain events offering operators insights into players’ behavior and their gaming habits.
Ebbe Groes, EveryMatrix CEO, believes that: “Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer’s importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs and find new ways of targeting the desired player group.”
Emarsys is the first engagement platform that EveryMatrix offers via the GamMatrix CRM Agent System. This mix helps operators decrease time and effort on their marketing drives while increasing the relevance and effectiveness of their marketing messages. All these enhancements will ensure higher customer satisfaction, lifetime value and better retention which will result in a measurably higher marketing ROI.
-
Asia5 days ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Latest News6 days ago
Roobet Promo Code: Redeem “WRD100” Now to Get a Free Money & Cashback
-
Latest News6 days ago
Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S.
-
Africa6 days ago
Gaming Corps Expands African Presence with KingMakers Partnership
-
Latest News6 days ago
Recently Released Slot Games Worth Checking Out
-
Latest News6 days ago
UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector
-
Latest News6 days ago
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All
-
Latest News7 days ago
PG Soft debuts Doomsday Rampage slot