Software company to provide major bookmaker with a range of premium HTML5 content

Leading online and mobile game supplier iSoftBet has struck a deal to provide the Interactive arm of bookmaking giant William Hill with its range of content. iSoftBet, well-known for creating entertaining and innovative games will enhance the William Hill Interactive Online offering with its entire portfolio of games that will be made available to William Hill customers in mobile and online through an integration with Openbet RGI.

iSoftBet will also work with the William Hill Interactive Online team to create exclusive content for the bookmaker throughout the course of the agreement.

Speaking about the agreement, iSoftBet’s MD, Nir Elbaz, said: “We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill.

“The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels™ slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.

“We are extremely confident that our content will fit in well alongside William Hill’s current offering and look forward to working with their team to produce exclusive, entertaining content.”

Graeme Powrie, Gaming Commercial Director at William Hill said, “We are delighted to add iSoftBet content to our ever growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”

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About iSoftBet

With a wealth of knowledge and experience in regulated markets, iSoftBet has quickly become a household name in the online casino industry. Boasting an impressive collection of high-powered games with stunning audio-visual effects, iSoftBet’s unparalleled casino games collection also features a range of unique and innovative HTML5 mobile content along with state-of-the-art Facebook software, exclusive branded content and a brand new online and terminal-based sports betting platform. Each of iSoftBet’s products is created to ensure that it meets industry standards and we combine innovation with experience to provide world class gaming software to our partners. www.isoftbet.com

About William Hill

William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934, it is the UK’s largest bookmaker with around 2,370 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries.

The Group’s Online business (www.williamhill.com) is one of the world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their smartphone or tablet, by telephone and by text services.