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BtoBet Press Releases

3rd MAY, BETTING ON FOOTBALL CONFERENCE BTOBET’S VOICE AT THE CEO SUPPLIERS PANEL

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BtoBet-Betting on Football Conference 2017
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BtoBet is ready to attend the Betting on Football event on 3-5 May in UK. During the upcoming appointment in London, BtoBet’s Chairman, Alessandro Fired and CEO, Kostandina Zafirovska will meet bookmakers willing to have a deep insight into innovative technology to attract traditional and not traditional punters, delivering the best experience to the bettors and retain them.

On 3rd May, Zafirovska will discuss with other betting industry’s leading suppliers key issues affecting the value chain across the sector. The CEO’s round table, scheduled at Stamford Bridge at 4.30 pm, will explore B2B online gaming suppliers’ panorama and the consequences of multi-asset enterprises and the risks partners can incur when deciding to move product development in-house.
The Betting on football conference will also be the perfect occasion to debate how online and mobile betting are becoming very challenging in the igaming business and how technology is playing a key role in the football betting industry. In fact, players are turning more tech-savvy and turning ever more demanding, pushing firms towards effective strategies and technology to improve their service, boost player confidence and increase player lifetime values.

Commenting on the upcoming Betting on Football event and on her participation on the panel, Kostandina Zafirovska said:

Football betting is going through an evolutionary period and I firmly believe technology can help bookmakers’ operators to reach the final bettor with ease. At BtoBet, we are renowned for providing solutions to help understand player behaviour. The selection of events must be quick and the customers need suggestions to access their preferred content, in a click. The Sportsbetting Recommendation Engine (RE) completely fulfills this need, collecting and analyzing large amounts of information on player’s behaviour, activities and preferences, predicting what players would like to receive.

Zafirovska also highlighted:

BtoBet’s augmented reality (AR) mobile CRM tool, which includes a virtual assistant, is a perfect example of how bookmakers’ operators should continue to utilize industry platform and software providers to deliver the right messages to a technologically minded audience and connect with their customers on a deeper level.

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BtoBet Press Releases

BtoBet’s latest iGaming report highlights Greek market online potential

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BtoBet's latest iGaming report highlights Greek market online potential
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BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.

BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:

• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.

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BtoBet Press Releases

EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH

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EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
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Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

  • The United Kingdom
  • Denmark
  • France
  • Italy
  • The Netherlands
  • Portugal
  • Poland, and
  • Spain
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BtoBet Press Releases

BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT

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BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

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