BtoBet Press Releases
7-8 JUNE, WRB AFRICA BRIEFING 2017- KENYA BTOBET READY TO MEET AFRICAN OPERATORS IN NAIROBI
During the two-day conferences, running from 7th to 8th June, in Villa Rosa Kempinski, authorities, operators and international experts of the gaming industry will discuss strategies needed to profit from the rapid growth of the market in the African country.
Around 10% access internet through mobile data in Africa. If we consider Eastern Africa, surveys say 60% of mobiles sold in the area – mainly in Kenya – are smartphones. Despite the Gaming market being principally land-based in Africa, the explosion of mobile users throughout the entire country, and the evolution of the mobile devices in Eastern Africa, is making Kenyan area one of the most attractive for mobile business.
This is a significant signal to consider for the future gambling perspective in the continent and on this regards BtoBet is going to attend the upcoming summit in Nairobi, taking part in two panels:
- 7th June, at 12.30: “The big move: retail to online”
- 7th June, at 15.35: “Maximising your retail business”
BtoBet’s founder and chairman Alessandro Fried will share his point of view about the best practice for converting retail customers and grasping the growing potential of mobile sports betting in the region. He will also discuss on how:
1. Maximize the retail business in the continent
2. Convert retail to mobile
3. Manage alternative payment systems
4. Choose marketing solutions to support cross-player experience
Commenting on his participation in the Kenyan panels, Fried highlighted:
“Entering a specific African market requires precise analysis. African countries all take differing approaches to the regulation and oversight of their gambling markets. This continent is an extremely promising market for mobile sports-betting operators. With due attention being paid to the particular needs of each local market, operators can equip themselves to be able to provide the right tools and technology to profit from the enormous opportunities that present themselves across the continent.”
To discover more about the African trends, download the Industry Report “Africa: A strategy for the adoption of sports-betting in the region.”
About BtoBet
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com
BtoBet Press Releases
BtoBet’s latest iGaming report highlights Greek market online potential
BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.
BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:
• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.
BtoBet Press Releases
EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- Denmark
- France
- Italy
- The Netherlands
- Portugal
- Poland, and
- Spain
BtoBet Press Releases
BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
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