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Yggdrasil signs Betfred agreement

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Yggdrasil partners Betfred
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Yggdrasil Gaming has agreed a deal with Betfred that will see its content go live on the operator’s UK and .com offerings.

 

The direct integration will give Betfred access to Yggdrasil’s entire portfolio of award-winning slots, including recent launches Spiña Colada and Sunny Shores.

Betfred opted for the direct integration to best utilise Yggdrasil’s suite of in-game promotional tools, BOOST™, and the social sharing tool, BRAG.

 

“It is our number one priority at Betfred to give our customers a world-class playing experience, and that means offering them the most popular games. Yggdrasil is one of the industry’s most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy. We are particularly excited to utilise Yggdrasil’s innovative in-game promotional tools, which allow us to better engage our customers and ensure these great slots enjoy the audience they deserve.” – Russell Young, Commercial Director at Betfred.com

“Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots. Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred both in the UK and beyond.” said Fredrik Elmqvist, CEO at Yggdrasil Gaming.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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