iSoftBet Strikes Cashino Deal

Provider to help build operator’s online presence in the UK

Leading online and mobile casino content provider iSoftBet is teaming up with UK high-street brand Cashino, agreeing on a deal to provide them with its full suite of original and branded games.

With over 150 venues across the UK and additional markets, Cashino will now be able to offer its players a wide and diverse suite of online and mobile titles produced by iSoftBet, including some of the industry’s top-performing games such as Paranormal Activity, Diamond Wild and Neon Reels.

iSoftBet’s state-of-the-art content comes with an innovative back office, which allows operators to manage all marketing activity and bonusing in one place.

Michael Probert, Head of Business Development at iSoftBet, said: “This is a great deal for us, expanding our reach further into regulated markets, the UK primarily. Cashino and Merkur make great partners, and we are looking forward to working with them.”

Cashino is a Merkur brand, one of the largest land-based and online slots manufacturers internationally. Merkur is part of the Gauselmann Group.

Stefanie Schwarz, Head of Product at Merkur Interactive Services, said: “We are delighted to be able to bolster our game portfolio with iSoftBet’s unique titles. Well-known for creating engaging games, we believe iSoftBet’s content will be a great fit for our rapidly expanding portfolio.”

iSoftBet’s portfolio of in-house titles as well as third-party games are offered via a single integration.

About iSoftBet

iSoftBet are an online and mobile casino games supplier, bringing fun and profits to some of the largest and most successful e-gaming operators in the world. The company knows needs of their clients do their best to develop and deliver games which captivate and entertain, and maximise their revenue potential. Certified in Italy, Spain, Belgium, Portugal, Alderney and the UK, iSoftBet are skilled at reaching the strict requirement challenges of all regulatory bodies.