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Ladbrokes and Playtech unveil new Live Casino

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Ladbrokes live casino re-launch
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Ladbrokes and Playtech have re-launched the Ladbrokes Live Casino with a new studio design, app improvements and a video system that allows messaging with players direct from the table.

 

The company confirmed that in an industry first, a new video system will allow customised messaging with players direct from the casino table.

Ladbrokes stated that the main areas of change are a bigger and improved product range and a planned schedule of new releases as well as increased interaction with players to create an authentic live casino experience. In addition, the Live Casino will have greater prominence on the Ladbrokes.com homepage and the look and feel of the new studio will pay homage to some of the best-known sporting events.

Our gaming customers want an authentic casino experience and that is why we’ve updated our live casino offer and increased player interaction to create the ultimate live gaming experience,” stated Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral.

Commenting on the new Live Casino, Kevin Kilminster of Playtech said: “Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment. The new area takes advantage of Playtech’s latest next-generation studio capabilities moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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