Latest News
LeoVegas signs betting partnership with German Handball Bundesliga
Stockholm-listed mobile gaming specialist LeoVegas has signed a two-year partnership with the Deutsche Kreditbank Handball-Bundesliga, Germany’s governing body for handball.
The partnership, which came about with the participation of HBL partner LAOLA1, involves numerous activations. These include the allocation of advertising space and hospitality to the three handball-events, which is organized by Handball-Bundesliga GmbH. The start of the cooperation is the Pixum Super Cup, which opens the 52nd season on 23 August with the game of the German champion Rhein-Neckar Löwen against the cup winner and record champion THW Kiel. In the Porsche Arena, LeoVegas Sport will present itself for the first time on the ground by gaming, video-players and on-the-ground activations as an “official sports betting partner” of the Bundesliga. At the same time, the company will be present on the extensive online channels of the DKB Handball Bundesliga. Similar activations will be carried out at the All Star Game.
LeoVegas Sport acquires the worldwide and exclusive right to use the name and the logo of the DKB Handball-Bundesliga for its own advertising purposes for the next two seasons, securing the title “Official sports betting partner of the DKB HBL” and enjoys such an industry exclusivity. The conclusion of the financial statements does not have any effect on the self-marketing of the clubs. The cooperation also includes seasonal communication measures on the official website as well as on the extensive online channels of the DKB Handball Bundesliga. For his social media activities, the team of Handball-Bundesliga GmbH was repeatedly awarded with media prizes.
“With LeoVegas Sport, we now have a company at our side, which is so far associated with the sport in particular in the Scandinavian market and is now establishing a strong access to the German market with us as a partner,” said HBL CEO Frank Bohmann.
Tobias Scholz, Head of DACH at LeoVegas, commented: “We are very pleased to be a partner of the DKB Handball Bundesliga. This is rightly regarded as the world’s most successful Bundesliga with clubs and players, which have high sympathy values among the fans and reach large spectator ranges. The DKB Handball Bundesliga also achieves great interaction values in the social media sector. This is an excellent match for our brand and is a very good prerequisite for the joint implementation of many exciting projects. ”
Victor vom Kolke, Head of Marketing & Cooperations at DKB HBL: “Both markets have a great affinity for handballing, and both companies will benefit from this cut. We are planning activations with LeoVegas Sport, which the fans can look forward to. ”
Also the important topic “sports betting” and a correspondingly responsive handling with it, the partners write together on the flag. In the context of the event engagement, for example, measures are planned to provide information on socially relevant topics such as game manipulation, betting and betting.
LeoVegas Sport is a product of LeoVegas Gaming Ltd. This was founded in 2012. Like most representatives of the industry, this company also has its seat on the Mediterranean island of Malta. As one of the fastest growing mobile gaming companies in Europe, LeoVegas Sport offers sports betting experiences on all media, such as tablet, mobile or desktop.
Latest News
Play’n GO Music launches Piggy Blitz Disco Gold Visualiser
Animated Music Video Released to Commemorate the launch of new slot title Piggy Blitz Disco Gold
Play’n GO, the world’s leading casino entertainment provider, has launched its first official music video, the Piggy Blitz Disco Gold visualiser – bringing Mr. Piggy Blitz and his iconic disco vibes to life like never before.
This exclusive three-minute video drops in conjunction with the release of the highly anticipated 6×4 Piggy Blitz Disco Gold online slot, inviting fans and players to groove alongside Mr. Piggy Blitz himself as he lights up the dance floor.
The dynamic video showcases a mashup of the game’s upbeat soundtrack, featuring Mr. Piggy Blitz dancing in perfect sync with the music.
Packed with the neon-lit energy of the 80s and designed to captivate fans of both the game and retro music culture, the video serves as the ultimate soundtrack for Play’n GO’s latest release.
To watch the Piggy Blitz Disco Gold visualiser, go to playngo website
Piggy Blitz Disco Gold is an electrifying 6×4 online slot sequel, immersing players in a world of 80s disco fun. The game is filled with features like Cash Coins, Piggy Banks, and the Gold Piggy Feature, giving players endless opportunities to hit massive prizes, with potential wins up to x5,000 their stake.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO, said:
“The Play’n GO Music team has worked tirelessly to create something truly special for our fans, capturing the excitement and energy of Piggy Blitz Disco Gold in a way that will resonate with both iGaming fans and music lovers.
“The Piggy Blitz IP’s legendary retro style has never looked better – and we can’t wait for everyone to hit play, get grooving, and experience the thrill of the disco dancefloor.”
Play’n GO Music showcases the Swedish gaming giants Play’n GO’s soundtracks of their industry-leading games and produce new music all under the imprint Play’n GO Music.
Find out more about Play’n GO Music and Play’n GO, visit playngo website
Latest News
GamCare highlights new ways for banks to proactively screen transactional data to detect harmful gambling
The gambling support charity GamCare is today highlighting ways that banks in the UK can protect their customers from experiencing harm from gambling, following a recent workshop it ran with experts from across the financial services sector.
GamCare’s Gambling Related Financial Harm project was established in 2019 and is a cross-sector initiative to share knowledge, develop resources, and enable firms to support customers who are affected by gambling harms.
In the workshop – which brought over 70 representatives from financial services, the debt advice sector and gambling support services – GamCare heard new ways in which some banks are beginning to take a more proactive role in protecting their customers.
During the session, participants heard from a speaker from Santander on how the bank was engaging with customers who were potentially at-risk, including better tools to review levels of gambling spend, more frequent push notifications about the support tools available, and signposting to support services after customers had spent large sums of money gambling in a 24-hour period.
Off the back of the session, the charity has recommended steps that banks can take to support those impacted by gambling.
These include analysing transactional data from customers to identify potential issues with gambling, such as high gambling spending compared to income, late night gambling transactions, or increased gambling activity around payday.
The charity is also calling on more banks to proactively refer customers at risk into third party expert gambling support, including services like the National Gambling Helpline, when transactional data indicates that the customer’s gambling may be becoming harmful and unaffordable.
Banks can also signpost to self-exclusion schemes like GAMSTOP and blocking software such as Gamban to offer customers extra protection, as well as their own support and tools, for example bank gambling blocks which most UK current account providers now offer.
Raminta Diliso, Financial Harm Manager at GamCare, said: “Last year, 72% of people who contacted the National Gambling Helpline disclosed financial difficulties. Banks are particularly well placed to detect harmful and unaffordable gambling through bank statements and transactional data, and provide more targeted support to their customers. We hope that more financial services firms will take a proactive approach and put the right steps in place to support customers who are experiencing financial difficulties related to gambling.”
Graeme Cunning, Vulnerable Customers Strategy Manager at Santander, said: “At Santander, we believe that the bank, although not responsible, does have a part to play in gambling harm prevention. We have built a suite of interventions, including letters and text messages, to provide timely signposting to support for customers at risk of financial detriment due to their gambling.”
To see the read the full report from this GamCare event, download ‘Transaction Monitoring for Harmful Gambling and Proactive Interventions’.
eSports
Hilton Riyadh Hotel & Residences Named Official Main Partner for World Esports Championship 2024
The International Esports Federation (IESF) is pleased to announce the Hilton Riyadh Hotel & Residences as the official main partner for the upcoming World Esports Championship 2024 in Riyadh, which begins on November 11.
This partnership unites Hilton Riyadh Hotel & Residences’ reputation with one of the most significant international Esports events, ensuring every participant has a world-class experience throughout their stay.
With over 480 athletes and teams from across the world, WEC24 will host competitors as honored guests of Hilton Riyadh Hotel & Residences, ensuring they have an exceptional environment to compete at their best and aim for the prestigious title of World Esports Champion.
“It’s exciting to work alongside a brand that deeply values our vision and understands the importance of a memorable experience for all of our athletes and participants. Together, we’re setting a new standard for Esports events and creating an unforgettable journey for everyone attending.” – said Ana Karakolevska, Chief Marketing Officer at IESF.
“At Hilton Riyadh Hotel and Residences, we are proud to be the main partner of the World Esports Championship 2024 in Riyadh. Our commitment to excellence aligns perfectly with this prestigious event, where we aim to provide every participant with a world-class experience that goes beyond expectations.
By partnering with the International Esports Federation, we are setting a new standard for Esports events, ensuring that WEC24 will be an unforgettable journey for all attendees. Join us as we elevate Esports and create moments that will be cherished for a lifetime.” – said Hans Schiller, General Manager at Hilton Riyadh Hotel and Residences.
The partnership reflects a shared commitment to elevating Esports and enhancing each attendee’s experience. Both IESF and Hilton Riyadh Hotel & Residences share the goal of making WEC24 one of the best Esports events to date, with the highest standard of care and support for athletes and fans alike.
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