LeoVegas signs betting partnership with German Handball Bundesliga

Stockholm-listed mobile gaming specialist LeoVegas has signed a two-year partnership with the Deutsche Kreditbank Handball-Bundesliga, Germany’s governing body for handball.

The partnership, which came about with the participation of HBL partner LAOLA1, involves numerous activations. These include the allocation of advertising space and hospitality to the three handball-events, which is organized by Handball-Bundesliga GmbH. The start of the cooperation is the Pixum Super Cup, which opens the 52nd season on 23 August with the game of the German champion Rhein-Neckar Löwen against the cup winner and record champion THW Kiel. In the Porsche Arena, LeoVegas Sport will present itself for the first time on the ground by gaming, video-players and on-the-ground activations as an “official sports betting partner” of the Bundesliga. At the same time, the company will be present on the extensive online channels of the DKB Handball Bundesliga. Similar activations will be carried out at the All Star Game.

LeoVegas Sport acquires the worldwide and exclusive right to use the name and the logo of the DKB Handball-Bundesliga for its own advertising purposes for the next two seasons, securing the title “Official sports betting partner of the DKB HBL” and enjoys such an industry exclusivity. The conclusion of the financial statements does not have any effect on the self-marketing of the clubs. The cooperation also includes seasonal communication measures on the official website as well as on the extensive online channels of the DKB Handball Bundesliga. For his social media activities, the team of Handball-Bundesliga GmbH was repeatedly awarded with media prizes.

“With LeoVegas Sport, we now have a company at our side, which is so far associated with the sport in particular in the Scandinavian market and is now establishing a strong access to the German market with us as a partner,” said HBL CEO Frank Bohmann.

Tobias Scholz, Head of DACH at LeoVegas, commented: “We are very pleased to be a partner of the DKB Handball Bundesliga. This is rightly regarded as the world’s most successful Bundesliga with clubs and players, which have high sympathy values ​​among the fans and reach large spectator ranges. The DKB Handball Bundesliga also achieves great interaction values ​​in the social media sector. This is an excellent match for our brand and is a very good prerequisite for the joint implementation of many exciting projects. ”

Victor vom Kolke, Head of Marketing & Cooperations at DKB HBL: “Both markets have a great affinity for handballing, and both companies will benefit from this cut. We are planning activations with LeoVegas Sport, which the fans can look forward to. ”

Also the important topic “sports betting” and a correspondingly responsive handling with it, the partners write together on the flag. In the context of the event engagement, for example, measures are planned to provide information on socially relevant topics such as game manipulation, betting and betting.

LeoVegas Sport is a product of LeoVegas Gaming Ltd. This was founded in 2012. Like most representatives of the industry, this company also has its seat on the Mediterranean island of Malta. As one of the fastest growing mobile gaming companies in Europe, LeoVegas Sport offers sports betting experiences on all media, such as tablet, mobile or desktop.