Latest News
Ladbrokes Coral launches new combined Match & Player Specials football markets
Digital Sports Tech (DST), the award-winning provider of next generation sports betting solutions, has extended its partnership with Ladbrokes Coral Group by powering the leading sportsbook’s newly-launched combined Match & Player Specials markets.
These markets, which were launched for the new Premier League season by Ladbrokes and Coral, include DST’s proprietary player props, in addition to same-game accumulators which incorporate both the props and the most popular match markets (e.g. win/draw/win, over/under total goals, etc.). Both brands and their markets have been analysed in reviews featured on portals such as Silentbet.com which also rate the bookmakers.
The same-game accumulators are powered by DST’s new and ground-breaking Quick Pick Accumulators (QPAs) solution, which permits the end user to combine both match and player prop markets from the same game by appropriately accounting for any related contingencies present in the accumulator.
Some examples featuring additional markets offered by the fully integrated player bets solution across both brands include:
• Chelsea to win, under 10.5 corners and Kante to make 3+ tackles
• Arsenal to win, Lacazette to score and Ozil to make 2+ assists
Ladbrokes and Coral are also utilising DST’s Feed Handler solution, a customised console which is integrated onto the OpenBet sportsbook platform and allows the operator’s trading teams to create and customise all of their own player prop and accumulator markets. These are then automatically pushed directly to the operator’s front-end within their existing event pages.
Ladbrokes Coral launches new combined Match & Player Specials football markets. Each market created is also dynamically priced and automatically settled by DST’s state-of-the-art proprietary platform.
“With the new football season in full-swing, we’re thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets. The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets. Ladbrokes Coral are known for their innovative approach and have seen the value in offering these types of markets; not only to boost revenues but also acquire the next generation of customers and keep ahead of the curve.” – said Ari Lewski, executive director of Digital Sports Ltd.
Gary Gallagher, director of digital product at Ladbrokes Coral, added: “We take a customer-first approach to innovation and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets. Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral. DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature – and we are looking to further expand our coverage quickly.”
In 2016, DST unveiled its unique Player Props product, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.
Coral launched Player Props in October last year and it is now live with Ladbrokes as well as a number of other tier one operators across the globe. It helped DST claim the ‘Best Innovation’ title at the 2017 GIA Awards, and a nomination in the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.
About Digital Sports Tech
Digital Sports Tech provides products for the next generation of sports betting. It utilizes state of the art technology of the world’s first purpose built sports betting platform that lets users create and customise their own proposition bets on player statistical performance across a range of sports and statistics. DST won Best Innovation at the 2017 GIA Awards, and were shortlisted for the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.
Balkans
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
Latest News
THE UNIT SHAKES UP AMATEUR FOOTBALL WITH DRIBBLE
The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, is playing its part in the revolution of grassroots football in partnership with fantasy football operator Dribble.
Dribble brings a Moneyball sports-analytics approach to the amateur game by presenting players with the chance to track their performance, while connecting with the wider football community to earn recognition for their on-pitch performances.
Players can track their games and see their data, earning points based on how they, and their team, perform in matches. Players vote for their player of the match each gameweek, and profiles and rankings will update automatically after each gameweek.
The Unit, as an experienced supplier in the field of designing and developing robust, scalable platforms, has worked on this innovative product from concept to launch. The beta version of Dribble is now live across five amateur UK football leagues, covering more than 600 players.
Paddy Casey, Co-founder at The Unit, said: “It’s been a pleasure to work with the team at Dribble on this project. At The Unit, we pride ourselves on having the ability to provide bespoke software development services, addressing unique business requirements and challenges.
“By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.
“We have enjoyed the process of working with the Dribble team and we are proud to have been part of the early stages of their journey. We are sure they will make their mark in the world of fantasy football, and this will certainly shake up the market.”
Kirk Flitton, Founder and CEO at Dribble, said: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.
“We were delighted to introduce Dribble to football players recently, and we have been assisted through to launch by the expert software development The Unit provides.
“Dribble has been built to help every player tell their football story, and we are extremely excited to see how the platform can grow and develop in the coming seasons in a whole new era for grassroots football.”
With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
Latest News
Stretch Network Crazy Promotion
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