Bettorlogic signs partnership with Mr Green to deliver its new customer-lead Sportsbook 2.0

Bettorlogic, the leading betting analytics software company, has helped build Mr Green’s new Sportsbook 2.0 using its analytical and modelling insight to provide an unmatched customer experience.

The innovative sportsbook product development was completed seamlessly through the Kambi API for a far more responsive integration. Mr Green’s customers will benefit from bespoke betting experiences tailored to individual choices under a ‘Bet Assist’ brand.

Users are to be presented with reasons to bet on Football, Tennis and other major sporting events. Whether before the match or in-play, bettors will be given numerous reasons to place bets, Mr Green’s Sportsbook now offers over 15,000 prompts on a weekly basis.

The Football Combi Spin feature, developed in conjunction with Bettorlogic, delivers an entertaining experience for players by allowing them to set their odds, choose to add, lock and spin to find their preferred selections that will generate a big priced return.

This same mechanic will be rolled out for varying gaming territories in order to deliver a localised offering to meet customer demands.

Future development in the coming months will enable Bettorlogic to focus on customer betting history to create a Mr Green content experience designed to provide higher engagement as well as assist the CRM and Marketing team.

Bettorlogic CEO Andrew Dagnall said: “Bettorlogic are very grateful that Mr Green shares our vision that bettors should be assisted in what is predominantly an experience to be enjoyed. We are seeing the benefits of investment in our own IT team in India as it enables us to be far more responsive and cost efficient to the needs and vision of Mr Green.”

CEO Jesper Kärrbrink added: “Our business strategy Mr Green 2.0 is comprised of five cornerstones –brand, user experience, product offering, geographic expansion and being the leader in Green Gaming. The launch of our new Sportsbook embraces all five of these cornerstones and particularly so from a Green Gaming aspect by helping the player make informed betting decisions based on the expert insight as provided by Bettorlogic. I think we are the first sportsbook really trying to help our customers bet smarter.”

About Bettorlogic:

Founded in 2004, Bettorlogic build databases across major sports in order to deliver content specifically for those who bet on sporting events. Using industry leading analytical and modelling skills enables the award-winning B2B firm to create software that generates compelling bet prompts as well as customer bet history analytics to create profiles and deliver content and experiences based on customer preference..

About Mr Green:

Mr Green Ltd is an online gaming company that offers online casino, sportsbook and live casino in twelve countries. Mr Green is an award-winning casino operator, named IGA Operator of the Year three consecutive years 2013, 2014, 2015 and Mobile Operator of the Year 2016. Mr Green Ltd is a fully owned subsidiary of the Swedish company Mr Green & Co AB, listed on Nasdaq Stockholm main market since