Pragmatic Play hires Victoria Bonner as new Head of Marketing

Games developer Pragmatic Play has strengthened its executive team with the appointment of Victoria Bonner as its Head of Marketing.

Victoria Bonner, who took up her role in June, has over a decade of marketing experience with five years in iGaming and joins from NetEnt, where she led game launch events, customer days, and conference showcases at expos including ICE Totally Gaming, EiG, and G2E.

Her previous experience stems from the financial and technology sectors, having worked across PR and marketing roles for companies including Royal Bank of Scotland, Google, and Microsoft. At university, she was also a gaming pioneer, having developed and managed the largest online Monopoly gaming league in the world.

She commented on the move: “Pragmatic Play is a growing force in slot game development, with recent releases such as Jurassic Giants and Pixie Wings underlining its strength and potential. I am both delighted to have joined this talented team and eager to help contribute to the company’s future growth. I very much look forward to helping it become one of the best-known and most respected providers in the industry.”

Yossi Barzely, Head of Business Development at Pragmatic Play, said: “We are thrilled to welcome Victoria to the team during what is an exciting period for Pragmatic Play. Her excellent track record in iGaming and beyond make her a key addition to the business as we look to expand into new regulated markets and build on our reputation as a premium slot developer. Her results during her tenure to date have been impressive.”