IWG pens Pariplay partnership

IWG – the award-winning supplier of online, instant win games – has reached an agreement to deliver its complete product portfolio to igaming aggregator Pariplay.

Under the agreement, IWG’s instant win titles will be distributed to Tier 1 operators through Pariplay’s FUSION content aggregator network.

Following a simple RGS integration, blockbuster titles including Cash Buster and Slingo will now be available to Pariplay clients such as GVC Holdings, Jumpman Gaming and the 888 Bingo network.

Rhydian Fisher, CEO at IWG, said: “The popularity of instant win games continues to go from strength to strength, with operators taking a keen interest in the vertical. This latest agreement opens up the opportunity for more firms than ever before to take up our games. It’s been a pleasure working alongside such an agile and nimble technology provider as Pariplay. We’ve been impressed by the ease and speed of integration into its FUSION RGS.”

Adrian Bailey, General Manager at Pariplay, added: “As the number one provider to private lotteries, and supporting our strategic objective of leading the aggregator segment, IWG’s content is the perfect fit for our portfolio. We’re sure IWG’s highly-engaging games, which includes a range of exclusives for us at Pariplay, will prove to be an instant hit for our players.”

IWG started to offer its services to commercial brands and platforms in the wider online gaming industry in late 2016 and the supplier’s instant win titles are live with Mecca Bingo and across GVC’s B2C brands.