NYX Gaming Group boosts Italian reach with Betaland

NYX Gaming Group Limited has agreed to integrate OIA Services LTD, an Italian operator that holds brands such as Betaland and Enjoybet, to its award-winning NYX OGS™ (Open Gaming System).

The deal will see Betaland significantly expand its offering with the addition of the OGS suite, including NextGen Gaming’s leading titles such as DoublePlay SuperBet™, Gorilla Go Wild™, and the recently launched Glorious Empire™.

The integration was made possible via NYX’s wholly owned Game360 studio team based in Rome, furthering NYX’s commitment to working with partners in their jurisdictions. Game360 offer a comprehensive product portfolio that includes state-of-the-art betting and casino platforms as well as local game titles authored and created in Rome.

The launch with Betaland is the latest deal NYX Gaming Group has clinched in Italy, having recently expanded its presence in the region with Unibet and GoldBet.

Andrea Guzzon, General Manager for Game360, says: “NYX Gaming Group already has a strong presence in Italy and we’re delighted to expand this even further by partnering with Betaland. “Through our Game360 portfolio and best-in-breed third-party titles, Betaland now has a comprehensive product offering which is sure to attract new and existing customers to its site.”

Betaland General Manager Michele Sprovieri said: “Integrating the award-winning NYX OGS™ will allow us to significantly expand our offering and provide our players with even more high-quality content. “NYX’s in-house game studios have an excellent reputation for producing entertaining games rich with features, and I’m sure they will prove to be a hit with our customer base.”