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BtoBet Press Releases

BtoBet – Gambling industry and the Digital Tech wave, what’s next?

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BtoBet’s chairman Alessandro Fried discusses the hot topics and changes that will affect the gambling industry
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Ahead of the upcoming EIG Berlin, BtoBet’s chairman Alessandro Fried discusses the hot topics and changes that will affect the gambling industry.

 

Which are the most visible digital transformation signals that gambling operators must focus on? 

The increasing rate of change in new devices and technology are intrinsic to our daily lives and betting is a part of these broad trends. Customer expectations are changing accordingly, meaning operators have to stay updated and study new approaches to attract new clients and keep existing clients loyal to the brand.

The rules of the game have changed, driven by the consumers and their preferences. Whether it is on the desktop, on the mobile or in the shops, the gambling consumer is seeking entertainment and personalization from their gambling choices. Giving them the bets they want, when they want them and in whatever form suits them best, is both a challenge and a requirement.

Which is the fastest growing digital channel in the gambling industry, today? 

Mobile is the primary technology device in everybody’s daily life. In terms of communication, entertainment, games, social media, banking education or shopping smartphones are ubiquitous. Their use is increasing and the gaming industry is evolving in step with the technology. Already, the majority of new acquisitions now come through the mobile channel.

What about the future and what is your vision about the customer evolution in the sports betting and gaming markets?

In today’s digital world, the pressures affecting the gambling world are the same in the rest of the business world with digital transformation affecting every part of the economy. To keep pace, gambling operators have to be forward-looking and equip their business with the appropriate tools and technology to provide them with the flexibility they will need to answer the questions posed by a consumer which is more digitally adept than ever before. Only by employing systems and processes with the appropriate technology  will operators be providing gaming and betting services that will compete with the very best in the sector and truly impress the consumer.

To meet BtoBet’s team in Berlin, contact us.

 

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta.  The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.

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BtoBet Press Releases

BtoBet’s latest iGaming report highlights Greek market online potential

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BtoBet's latest iGaming report highlights Greek market online potential
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BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.

BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:

• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.

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BtoBet Press Releases

EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH

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EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
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Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

  • The United Kingdom
  • Denmark
  • France
  • Italy
  • The Netherlands
  • Portugal
  • Poland, and
  • Spain
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BtoBet Press Releases

BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT

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BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

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