Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Industry News

NetEnt and Ve to offer big data marketing buying services to global iGaming sector

Published

on


NetEnt and Ve to offer big data marketing buying services to global iGaming sector
Reading Time: 3 minutes

NetEnt AB , a leading digital entertainment company, providing gaming solutions to online casino operators, and Ve Global , a marketing technology business that operates from product discovery through to purchase, have partnered to offer media buying services to online casino operators worldwide. Believed to be the largest data-collaboration of its kind in the iGaming sector, Oslo-listed Gaming Innovation Group Inc (“GiG”), is confirmed as the first customer to benefit from the technology.

 

The NetEnt and Ve partnership will reduce player acquisition cost and improve retention for online gaming operators worldwide, by creating a media buying platform that offers access to unrivalled audience intelligence and behavioural insights.

This means that casino operators can be more accurate and precise in their marketing activities, while reducing marketing spend and maximising return on marketing investments. The technology will achieve this by building an in-depth but anonymised understanding of online gaming audiences, and then harness this insight to serve display advertising that is more relevant to each user.

The partnership will use Ve’s proprietary Demand Side Platform (DSP), a technology developed in-house for media transparency and to reduce the costs built into 3rd party platforms. By pairing Ve’s DSP with NetEnt’s statistical insights, the new service will also give gaming operators more control over their campaigns and the ability to continuously optimise their ads to ensure maximum impact. Oslo-listed Gaming Innovation Group Inc (“GiG”), one of NetEnt’s current customers, is confirmed as the first customer to benefit from the technology.

Enrico Bradamante, Managing Director and Chief of EMO at NetEnt, said: “The partnership between NetEnt and Ve Global is about combining a leading media buying desk platform with a unique source of iGaming data, to serve a demand from international casino operators. We look forward to continue helping our customers stay ahead of the competition by offering a solution for more efficient marketing.”

Morten Tonnesen, CEO at Ve, said: “iGaming customer acquisition has not evolved as quickly as other online sectors and faced with stiff competition, casino operators need to start leveraging data to cost-effectively present advertising to relevant users across the Web. The combination of Ve’s technology and NetEnt’s unique insights means iGaming operators have the opportunity to execute programmatic media buying as efficiently as possible.”

Beta clients will be on-boarded towards the end of 2017, starting with GiG, and the official launch of the media buying service will take place early next year. Both NetEnt and Ve have also reinforced their commitment to protecting and respecting the privacy of those using their technology by adhering to stringent privacy principles in full compliance with applicable regulations.

 

About NetEnt
NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ Stockholm (NET–B) and employs 900 people in Stockholm, Malta, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey. www.netent.com

Ve Global
Ve Global (“Ve”) exists to inspire our client’s customers throughout their online journey, regardless of business size or sector. Founded in 2009, Ve started life developing basket recovery email technology. But that was just the beginning. Our appetite to predict and respond to consumer behaviour in the digital age led us to develop award-winning technologies, that attract the right audience, with the right message at the right time.
Today, we serve 10,000 clients across 18 territories, with our consumer-first solutions ensuring every customer enjoys the tailored and intuitive online experience they deserve. Ve.com 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Advertisement

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies