Latest News
ASA targets misleading ads

The ASA has issued a warning to World Lottery Club.
After the affiliate controversy, the ASA has recently targeted a controversial ad for World Lottery Club.
The Advertising Standards Agency (ASA) has carried on with a complaint against World Lottery Club for a misleading ad posted on Facebook. The warning was issued shortly after the ASA sanctioned several betting firms for misleading ads published by an affiliate, causing Sky Bet to shut down its own programme.
The ad in question features the words “breaking news†as if it was some type of news broadcast, followed by “Breaking: UK’s biggest lottery draw of £349 million set for tonight†and caused a complaint to be filed with the ASA for not making its commercial intent clear. However, Annexio Ltd, the company promoting World Lottery club, argued that the Facebook ad was labeled as “sponsoredâ€.
Nonetheless, the ASA determined that “the Facebook post was not obviously identifiable as a marketing communication and did not make its commercial intent immediately clear.†It explained it didn’t comply to “recognition of marketing communications†rules, specified in the UK Code of Non-Broadcast Advertising and Direct & Promotional Marketing (CAP Code). They also warned World Lottery Club to make clear ads in the future, without any possibility of them being misleading.
-
Asia6 days ago
S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
-
eSports6 days ago
Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup
-
Asia6 days ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Interviews6 days ago
Betting That Works: DATA.BET’s Performance-First Approach to Sports Expansion
-
Africa5 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa
-
Australia6 days ago
ACMA Blocks More Illegal Online Gambling Sites
-
Interviews5 days ago
Roundtable: Why Malta remains the ‘hub’ of European iGaming
-
Interviews6 days ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO