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Aristocrat completed the acquisition of Plarium

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Aristocrat completes acquisition of Plarium
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Aristocrat Leisure finalised its previously announced acquisition of social gaming company Plarium Global Limited.

 

A few moths back, Aristocrat revealed that it had agreed a deal to purchase the Israeli-based company for an upfront amount of $500m (€423.5m).

Aristocrat has now obtained all necessary regulatory and other approvals, with respect to the deal, and will now take ownership of the company.

Plarium is a privately owned, free-to-play mobile, social and web-based developer that employs more than 1,200 people across five genre-specific studios and multiple offices throughout Europe, Israel and the US.

This acquisition is truly compelling as it increases our presence in the high-growth mobile gaming market and substantially increases the digital segment’s pro forma earnings contribution to Aristocrat.The acquisition reiterates our firm commitment to pursuing high growth adjacency and increasing our recurring revenue base.

Importantly, the acquisition is expected to be EPSA accretive in year one and key management personnel have remained in the business. We are delighted to have Plarium and its exceptionally talented team join the Aristocrat family; we look forward to continue building our already very successful digital business together, for the benefit of Aristocrat’s shareholders and other stakeholders.” – said, Trevor Croker, managing director of Aristocrat.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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