Africa
Sports Gambling Booms in Africa
The popularity of gambling in Africa has risen over the past few years with the advent of mobile applications to make betting easier and a proliferation of betting joints.
Ghanaian Efutu Member of Parliament Afenyo Markin is a vehement opponent of gambling centers in Ghana. Earlier this year, he spoke to DW, accusing the Chinese who mainly own and run most of the gambling centers, of taking advantage of young people. He said, “Those Chinese who have come with their raffle joints, I want to tell them we will encourage the police to close these joints down,” before adding, “There are lot of raffle joints in Winneba. Properties are getting stolen because somebody wants money to go raffle.”
The popularity of gambling in Africa has risen over the past few years with the advent of mobile applications to make betting easier and a proliferation of betting joints. In Kenya, SportPesa which was launched in 2013, now has over one million registered.
While it sounds like a “man problem,” reports from South Africa prove women have also been ensnared by the allure of quick money. Heidi Sinclair, treatment and counselling manager at the South African Responsible Gambling Foundation says, “…the reality is that as many as 51 percent of all South African women gamble; what’s more, female problem gamblers are likely to be more severely affected by the condition.” While the practice has its advantages like boosting State revenue, the cost is sometimes too great to ignore.
Mobile Phones – the African Las Vegas
The 2014-2018 Gambling Outlook by PriceWaterhouseCoopers examined the extent of the gambling industry in South Africa, Nigeria and Kenya. Gambling in these three countries will be an industry worth $37 billion. Geopoll says, “Most youth (54%) in SSA (Sub Saharan Africa) have tried their hand at gambling. Kenya has the highest number of youth who have participated in gambling or betting in the past at 76% followed by Uganda at 57%. Ghana has the least number at 42%.”
It also says most young people are using mobile phones to gamble with 75% of those who bet using their phones. Kenya has the highest usage of mobile phones for gambling at 96% while South Africa has the lowest at 48%. In effect, as Geopoll rightly states, mobile phones have become Africa’s Las Vegas.
Fictitious gains, Real losses
The Digital Skills Observatory report says, gambling provides participants with a false and risky sense of “better days”. The contention was that people know it is risky but have an impression of winning which is often untrue. A participant in the research, Mark, said he furnished his house through winnings from gambling. However, according to DSO data, “55% of participants believe they win most of the time, but our data shows that more than 50% have spent more on gambling than they have gained.” While gambling has created employment, and taken youths off the streets in some cases, it has also trapped a lot of participants in compulsive “problem gambling”.
A good number of gamblers want to stop but they simply cannot. Families are being affected. Mental health is at risk. The desire to make more has become an adversary. Quartz reports that, “Kampala schools have reported an increase in dropouts with gambling students unable to pay fees, while several communities, including Uganda’s second largest city Gulu in November, have sought to ban betting amid claims of mounting crime and underage involvement.”
Many countries are struggling with regulating gambling in their countries and appealing to the humanity of business people making profits from gambling is foolhardy. They make gains from the losses of the people and they cannot be expected to cut down their source of revenue. They cash in on the chaotic realities of the largely unemployed young people.
It is sad that it has come to this: Youths who should be in full-time jobs and school are now resorting to chance to make a living. Leaders should feel challenged by the festering rot in our midst. Gambling can be tolerated when it is recreational but when whole populations pin their livelihoods on it, there is a fundamental error in the system.
Africa
Booming Games Partners with Hollywoodbets to Launch Immersive Slots Games in South Africa
Booming Games proudly informs about its newest partnership with leading operator Hollywoodbets.
Booming Games is thrilled to announce this significant collaboration with Hollywoodbets, one of the largest operators in Africa. The South African online gaming market is one of the world’s most exciting and rapidly emerging regulated markets. This tier-one partnership will allow Booming Games to provide its entire portfolio of slot games, ensuring a broad and engaging selection for players. Among the top-performing titles included are Ronaldinho Spin, Burning Classics, Gold Gold Gold 5000, TNT Bonanza 2, and Cash Pig. Both companies are confident that this partnership will bring unparalleled gaming experiences to the South African market.
Solomon Godwin, Head Africa at Booming Games, said: “South Africa, a robust market on the continent, offers tremendous opportunities for Booming Games. Partnering with a top-tier operator like Hollywoodbets enhances this potential. Hollywoodbets exemplifies the tier-one client we seek to support our growth ambitions in the region, and we are thrilled to collaborate with them.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “We are excited to partner with such a progressive slots provider. We expect our customers to take well to Booming Games and are planning to launch some of their groundbreaking new content exclusively in South Africa.”
Africa
SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance
SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance
Bede Gaming has secured a further contract extension with South African online sports betting brand SunBet, the digital arm of Sun International and one of the fastest growing operators in the SA online market.
The new contract renewal comes as SunBet reports record-breaking digital growth in its H1-24 performance report, including a 72% year-over-year (YoY) growth in revenue and 72% increase in active players, driving an 89% improvement in EBITDA.
As a leading supplier of software to the igaming industry, Bede has supported the ambitions of this customer with tailored features and services to achieve SunBet’s business objectives while delivering the highest cost efficiencies.
Since the launch of the SunBet Slots offering in 2022, Bede has provided various additional optimisations, including integrating 7 new game providers to SunBet.co.za, releasing enhancements to the existing Kambi Sportsbook integration functionality, and delivering bespoke training on product features such as Bede’s powerful rules engine and bonusing suite.
This year alone, Bede has partnered with SunBet’s operations to –
- Optimise environmental infrastructure, aiming to deliver run cost efficiencies that will reduce the total cost of ownership by 30% by the end of the year.
- Develop a bespoke aggregator tool to achieve cost-effective game content customisation via a streamlined South Africa-specific solution.
- Enter into the new regulated markets of Namibia and Botswana (due to launch in 2024).
Colin Cole-Johnson, Bede Chief Executive Officer.“It’s been fantastic to see SunBet grow throughout the course of our partnership, and I’m delighted by their commitment to Bede at this crucial point in their journey. Securing another extension on this contract is testament to our dedication to our customers.”
SunBet’s partnership with Bede dates back to 2017, when digital offerings to this market were restricted to sports betting and live casino. With the change to slot content regulation in the South African market in August 2022, SunBet has expanded its online offering through Bede’s platform environment and has seen substantial growth in revenue and performance as a result.
Simon Gregory, SunBet Chief Executive Officer Bede has been a strong long-term partner for us, supporting and delivering on SunBet’s growth ambitions with quality and expertise. I’m very much looking forward to these next steps, especially now as we approach new African expansions.”
Africa
EveryMatrix secures largest African turnkey deal with MBet partnership
EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.
The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.
The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.
Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
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