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Paddy Power pulls out of Italy

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8 years ago

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Paddy Power brand to withdraw from Italy
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Paddy Power Betfair has announced that is to withdraw its Paddy Power brand from Italy, but will retain a presence in the country through Betfair Italia.

 

The PaddyPower.it platform will shut down in December, with customers set to be migrated to Betfair.it.

Sources suggest the decision to withdraw was made shortly after Paddy Power and Betfair completed a merger last year.

The operator’s 3.37% of online-only sports betting in Italy in September saw it break into the top 10 operators for online and retail sports betting, according to iGB’s most recent Italy iGaming Dashboard, despite not running a retail business in the territory.

Confirmation of the exit comes amid reports of a potential tax rise for both land-based and online betting operators in Italy.

Various sources in the Italian media have said the current tax rate for land-based companies could rise from 18% to 19%, while online operators face a similar tax hike, with the rate set to increase from 22% to 23%.

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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