FSB renews deal with long-term partner Genting

Sports betting platform provider FSB has signed a multi-year extension to its long-running deal with Genting.

FSB will continue to work with Genting and the GentingBet brand on various sports betting-focused initiatives.

Genting in 2013 became the first company to take on FSB’s fully-managed sports betting solution.

“Extending the relationship with FSB was an easy decision; their platform, team and attitude are among the best in the industry,” – said, Genting UK operations director Andy Bentley.

“FSB are quickly establishing themselves as a major supplier and we are looking forward to our ongoing cooperation.”

David McDowell, chief executive of FSB, added: “Genting were the first client to believe that we could build and launch a sports betting service.

“Renewing the contract after four years speaks volumes about the relationship we have built together.”