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Yggdrasil secures Pinnacle agreement

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Yggdrasil secures new partnership with Pinnacle
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Yggdrasil Gaming has agreed a deal to provide its award-winning content and promotional tools to leading operator Pinnacle

 

The agreement with Pinnacle, one of online gaming’s most established brands, will see popular Yggdrasil titles including Jungle Books and Pumpkin Smash available to its customers for the first time.

To support and promote Yggdrasil slots, Pinnacle will enjoy access to Yggdrasil’s collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™.

In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.

This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.” – said Fredrik Elmqvist, CEO at Yggdrasil Gaming.

Paris Smith, CEO at Pinnacle, added: In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.

Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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