Industry News
Yggdrasil secures Pinnacle agreement

Yggdrasil Gaming has agreed a deal to provide its award-winning content and promotional tools to leading operator Pinnacle
The agreement with Pinnacle, one of online gaming’s most established brands, will see popular Yggdrasil titles including Jungle Books and Pumpkin Smash available to its customers for the first time.
To support and promote Yggdrasil slots, Pinnacle will enjoy access to Yggdrasil’s collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™.
“In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.
“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.” – said Fredrik Elmqvist, CEO at Yggdrasil Gaming.
Paris Smith, CEO at Pinnacle, added: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.
“Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”
-
Africa4 days ago
New Governing Board of the Gaming Commission of Ghana Sworn in
-
Africa7 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Asia7 days ago
FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025
-
Baltics7 days ago
Estonian start-up vows to revolutionise iGaming customer support with AI
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – June 16-22
-
Africa6 days ago
SA Rugby Renews its Partnership with Betway
-
Asia6 days ago
Polemos Announces Partnership with Guinevere Capital
-
Asia6 days ago
WiseGaming strikes content partnership with Zenith Gaming