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Gambling in the USA

NYX strikes deal with Betfair US

Published

7 years ago

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NYX links up with Betfair US
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NYX Gaming Group has agreed a deal to integrate its NYX Open Gaming System (OGS) with Betfair US.

 

Betfair US operates an online casino and horse-racing exchange in New Jersey and will now obtain access to the full suite of NYX OGS content available in the state.

The deal will cover content from the likes of NextGen Gaming and BetDigital, and include games such as ‘DoublePlay SuperBet’, ‘Gorilla Go Wild’ and ‘Glorious Empire’.

“The integration marks another milestone for NYX in the North American market as we continue to sign OGS distribution agreements with New Jersey’s licensed casino platforms. Betfair US will significantly expand its casino offering with high-quality NYX and third party content; we look forward to a long and successful relationship.” – said NYX chief executive Matt Davey.

Betfair US also operates TVG, a horseracing television channel and pari-mutuel online betting network that active in 35 states across the US.

Lorcan Kelly, director Betfair Casino US, added: “We are excited to be working with NYX and launching their OGS game content on our Betfair NJ platform. The agreement will allow us to significantly expand our games portfolio and bring a host of high quality new content to our customers.”

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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