SportPesa partners Microgame ahead of Italy launch

SportPesa is to join forces with Microgame to support its expansion into the Italian market.

Under the agreement, Microgame will work with SportPesa to launch an online sportsbook and casino in Italy, with plans in place to also offer online poker, virtual games, table games and bingo products to punters in the country.

SportPesa will support these Italian-facing products with its proprietary games, with Microgame technical staff to work alongside the SportPesa development team to handle the integration process.

“We’re delighted to be teaming up with Microgame to create a best-in-class gaming experience for the Italian market; we have quickly developed a strong understanding and working relationship with our new partners and we believe that together we will soon be recognised as industry leaders in Italy,” SportPesa country manager Luca Magnano said.

Marco Castaldo, chief executive of Microgame, added: “We are extremely proud to have been chosen outsourcing partner by a successful international group such as SportPesa for its launch in Italy.

“We are confident about the great potential of this project and will deploy all the resources necessary to ensure its success.”

The agreement comes after Microgame also recently secured a reseller deal with Microgaming-powered Prima Networks.