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Kiron Interactive partners with At The Races

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Virtual games specialist Kiron Interactive is all set to display the whole range of its products at the upcoming ICE Totally Gaming in London.

Kiron Interactive has struck a deal with UK racing broadcaster At The Races to supply its leading portfolio of virtual gaming content to licensed betting operators in the United Kingdom. Multi-year distribution deal includes virtual racing and football.

The multi-year commercial partnership will see ATR distribute Kiron’s virtual horse racing and greyhound racing products, as well as virtual football via Kiron’s association with VSoftCo, to its online bookmaker customers.

Kiron’s virtual games will be made available via At The Races’ wholly owned streaming platform, Sport Mediastream with data being disseminated through the Press Association’s feed. A generic service will be available, as well bespoke streams to operators on request.

Steven Spartinos, CEO of Kiron, said: “At The Races is a well established name in the UK horse racing industry and we’re delighted to partner with them to make our virtual games available to licenced UK operators using their existing service.

“This is a significant deal for us in expanding our presence in the UK market, as well as providing us with an opportunity to showcase the quality of our offering to UK facing online operators.”

Matthew Imi, CEO of At The Races, added: “Kiron Interactive has a proven track record of providing quality content with stunning graphics and their product offering will complement well our existing offering to UK customers”.

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Zillion Games launches Storm Fruits 2

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Zillion Games launches Storm Fruits 2, an exciting sequel to the popular Storm Fruits. With 4,096 ways to win and a Bonus Buy option, players can jump straight into the action for even more chances to win. This refreshed classic fruit theme combines timeless charm with modern thrills for a truly engaging experience.

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During gameplay, bonus symbols accumulate, and when five symbols land, a special feature may trigger, adding the missing symbol to activate the Hold and Ring bonus mode.

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In this bonus mode, players can win one of three jackpots: Mini, Minor, or Major. Fill all 20 grid positions to unlock the Grand Jackpot.

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Wild symbols can appear in varying amounts on each new spin, moving to random positions and potentially leading to big wins. In Free Spins mode, landing three scatter symbols will trigger additional free spins for even more chances to win!

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Growe Partners Named Best Affiliate Program. Once Again.

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Growe Partners, an affiliate program, which has skyrocketed its performance in the iGaming industry in just a year, has received yet another recognition as the Best Affiliate Program at the SiGMA Europe Awards 2024. 

The ceremony took place in Valletta, Malta on Nov, 12th, and the victory was achieved through a combination of public votes on the award page and evaluations by a distinguished jury panel.

In just a year Growe Partners has rightfully reserved a place amongst industry leaders, who have been in the game for a lot longer, and as they say themselves — they are not going anywhere. Today Growe Partners is a network with over 32 thousand partners, operating in more than 10 locations worldwide.

“This achievement reflects our commitment to investing in our people, our partners, our ideas, and continuously implementing new innovative approaches. We are proud of the strong team we have built, which is always on the lookout for ways to develop and better themselves. And whose dedication resulted in this victory.

With winning this award we would like to once again emphasize that everything is possible in our industry if you set the right goal and work hard for it.” , — commented Dima Mariievskyi, Head of Growe Partners.

 

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All British Casino Joins Forces With WST For UK Championship

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All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.

WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.

It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.

Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.

WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”

Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”

The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.

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