Sports betting in Europe gets robust

Sports betting companies are backing up and invigorating the European gaming market.

Inspired Entertainment Inc. publicised this week about their hooking up and signing an agreement with Ladbrokes/Cirsa joint entity Sportium to supply its virtual sports products via its affiliated retail venues in Panama. Rush Football 2, Rush Football Matchday, Rush Horses and Rush Dogs are some of the premium products from Inspired that will promptly be available across venues in Panama to the Sportium customers.

Inspired’s most sophisticated Virtual Sports portfolio will be delivered to screens in retail locations across Panama, with bets being placed via the BGT Self Service and Cashier platforms through a single integration.

Steve Rogers, the CCO of Digital Games, affirmed: “This is an exciting announcement for Inspired’s Virtual Sports business. Our partnership with Sportium will enable us to deliver more of our premium content into new territories, potentially on a very significant scale. Our partnership with Ladbrokes in the U.K., Ireland and Belgium is long established, and we are delighted to now further that relationship with this deployment. Inspired has a global reputation for delivering Entertainment with an Edge, and we can’t wait to share our products with more players globally.”