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Initial Rewards chooses MuchBetter as exclusive payments partner for Gift & Go & Initial Rewards

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Initial Rewards chooses MuchBetter as exclusive payments partner
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MuchBetter service to provide better user experience and faster payouts to VIP players

 

UK, London, 8th February 2018 – MuchBetter, the iGaming payments company, today announced a new deal with Initial Rewards, a leading UK-based full-circle rewards agency and majority owner of gifting technology platform ‘Gift & Go’, to become its exclusive payments partner for iGaming VIP promotions. In a World Cup year, travel & hospitality promotions are a popular loyalty scheme for Initial Rewards’ iGaming operator customers, aimed at their VIP players. However, Initial Rewards needed a payments partner to provide the kind of seamless end user experience that these players expect when accessing spending money as part of a promotion.

In using MuchBetter, winning players benefit from instant payouts and a streamlined transaction experience. There are no passwords or security questions to remember, as all payments can be made using the easy to download mobile app and authorised utilising in-built biometric technologies such as TouchID. Initial Rewards also chose MuchBetter due to the flexibility of its solution, ability to scale up with demand, competitive transfer fees, and the experience of the MuchBetter team. For MuchBetter, being an exclusive partner for iGaming promotions means that many VIP players worldwide will create new MuchBetter payment accounts and will also be able to start using the MuchBetter service elsewhere.

The MuchBetter service will also be used for all Gift & Go activity, a new gifting technology platform from Initial Rewards. The platform was launched at ICE 2018 and enables businesses to create effective loyalty stores and promotions whist utilising the vast catalogue, logistical superiority and global footprint of Amazon Business.

“Our reputation depends on being able to provide the very best end user experience possible, after all, we’re in the loyalty business,” said Joe Hall, Initial Rewards Chief Commercial Officer and Co-Founder at Gift & Go. “We chose MuchBetter as our exclusive payments partner because it is a much better payments solution. The service puts the player’s payment journey first, not transaction fees, and it makes receiving cash payouts as quick and easy as unlocking your phone. That’s definitely the kind of brand that we want to engage with long term, as it helps us branch out even further in the kinds of promotions we can offer in future.

2018 will be a busy year for all iGaming operators hoping to capitalise on the World Cup rush, and Initial Rewards is a proven name for the kinds of VIP loyalty promotions that can make the difference between success and failure,” said Jens Bader, MuchBetter co-founder. “We designed the MuchBetter service from the ground up to provide a superior end user experience, and we’re confident that once these VIP players create their MuchBetter account, they never look back. This deal is a really interesting route to market for us, and gives us the chance to start showing dedicated iGaming players what a great service we have. 

 

About Initial Rewards and Gift & Go

Initial Rewards is the leading full-circle rewards agency in the UK. We offer our clients a wide range of services including branded merchandise, loyalty schemes, rewards technology, travel and hospitality as well as ad-hoc promotions. We specialize in end-to-end rewards fulfillment and are the engine behind our clients’ biggest global promotions. Whether we are driving online engagement from a sponsorship activation, running an on-pack offer, running a VIP program or delivering rewards for a sales incentive, Initial Rewards will seamlessly deliver rewards to your customers.

Gift & Go is a new gifting technology platform, enabling businesses to create powerful loyalty stores and promotions whist utilising the vast catalogue, logistical superiority and global footprint of Amazon. Gift & Go is being launched at the ICE exhibition at ExCel London on the 6th of February 2018.

 

About MuchBetter

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

 

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Industry News

MiFinity to Showcase Innovative iFrame at SiGMA 2024

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MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.

Paul Kavanagh, CEO of MiFinity, commented: “SiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.”

MiFinity’s Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinity’s innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank — a powerful tool that enables operators to send payouts directly to players’ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.

The MiFinity Affiliates team will also be available to explain the benefits of MiFinity’s affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.

Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the company’s solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.

Book a meeting here > outlook.office365.com/book/[email protected]/

 

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Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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