Golden Nugget seems to be a small fry among the giants, but it is going one better online

The New Jersey Division of Gaming Enforcement is out with the January 2018’s revenue for online gaming in the Garden State.

In view of this amble number of articles have been circulating in the interwebs about the NewJersey online gambling revenue numbers, including how: the state revenue hit a record territory with nearly $30 million.

This crowning achievement of 16.7% substantial and consecutive growth has awakened the green monsters of other industries. And it is estimated that a lifetime revenue of $1 billion for New Jersey casinos is a real possibility this year.

Amidst all that news hugely impacting the online gambling in its fifth year, the contribution of Golden Nugget’s revenue to those numbers seems striking.

Golden Nugget NJ vs the rest

Though Golden Nugget seems to be a small fry among the giants in the Atlantic City Boardwalk, it is going one better online.

It is for the very first time, that Golden Nugget has posted an impressive $7.3 million for January. Not only for Golden Nugget, it is also the first time a single NJ online casino earned more than $7 million in a single month shattering the previous record of $6.25 million, they had set last summer.

What is exceedingly impressive is that Golden Nugget and its family of NJ gambling sites (GoldenNuggetCasino.com, BetfairCasino.com, and PlaySugarHouse.com) generated about one-third of all online gambling revenue.

To put the numbers into perspective, its closest rival, Borgata posted an online casino revenue number of $3.5 million, which is about half of what Golden Nugget produced.

Why is Golden Nugget the NJ online gambling winner?

What is the key to Golden Nugget’s success? In short, innovation mixed with some uncharacteristic risk-taking.

The executive management team at Golden Nugget has been able to step away from the steadfast decision-making that is prevalent in the land-based casino model and treat its online gaming operation independently.

The most significant innovation came in the fall of 2016. That’s when Golden Nugget introduced live dealer games to its online gaming offerings. Live dealer games are an interactive experience where a player can chat with the dealer and other players at the table. The players take the appropriate actions, and the outcome of games are streamed live.

It has been a year and a half since the introduction of live dealer games, and they are as popular as ever.

What’s more interesting and very telling is that little innovation is coming out of Golden Nugget’s competitors to compete with them. This kind of risk-taking and out-of-the-box thinking is what will continue to secure Golden Nugget’s leadership status going forward.