UK’s Advertising Standards Authority (ASA) alarms William Hill over a TV advertisement

The UK’s Advertising Standards Authority (ASA) has alarmed William Hill not to give further promotion to an ad released in 2017 after reckoning it to be misleading.

As gambling advertising has been a top concern for the Advertising Standards Authority (ASA) over the past few months the agency has been evaluating  several cases against gaming companies and has now ruled against William Hill, the top UK bookmaker.

The ASA has notified  the company not to air an ad broadcasted on UK TV on September 15, 2017, which described a promotion with the sports betting firm on horse racing bets. However, the ad provoked a complaint which claimed it was indistinct whether the promotion indented races with six runners or more.

The ASA stated: “We understood there would be instances where a consumer might decide to place a bet on a race and not know until the start of the race that their bet would no longer be eligible for the bonus as the race no longer had the requisite number of runners. We considered that this was a significant qualification that should have been prominently included in the main body of the ad and that it was not sufficiently clear for it to be presented in the small text at the bottom of the screen.”