Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Australia

ASTRA is banning gambling ads during daytime live sports coverage

Published

on

New rules banning gambling ads during live sports coverage to come into effect
Reading Time: 2 minutes

Radio concerned about uneven playing field

 

Provisions to ban gambling ads during the broadcast of live sporting events between 5am and 8.30pm have been included in the Commercial Radio Code of Practice following a period of community consultation, coming into effect March 30.

However, the industry has concerns about ongoing delays in imposing similar restrictions for online platforms.

CEO of Commercial Radio Australia, Joan Warner, said the new provisions were developed by the industry in consultation with the Australian Communications and Media Authority (ACMA), as part of the Federal Government’s media reform package.

The industry has taken community concerns about gambling on board and our members are implementing measures to ensure they comply with the new rules when they come into force on 30 March,” Warner said.

We are concerned that similar restrictions for online platforms have not yet been put in place. In fact, the legislation that will underpin rules to be developed by the ACMA has not yet been passed by the Parliament.

Even after the legislation is passed there will be a period of development by the ACMA and then a period of public consultation. This creates a real risk that gambling advertising will simply be shifted online for the time, possibly some months, during which no rules apply.

The Federal Government announced in May 2017 that the restrictions on gambling ads would apply to commercial radio, commercial and subscription television, SBS and online platforms.

The new code implements a ban on advertising gambling, including betting odds, between 5.00am and 8.30pm from 5 minutes before the scheduled start of play to 5 minutes after the end of play.

Restrictions will also apply to advertising during long form live sports coverage such as tennis, cricket and the upcoming Commonwealth Games.

The changes supplement the existing rules that prohibit the promotion of betting odds during live sport.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.