eSports
Valve moves The International to Vancouver as Seattle loses huge eSports event
The International is headed to Canada for the first time ever.
Bellevue, Wash.-based gaming giant Valve announced this week that its massive Dota 2 esports tournament will be held at Rogers Arena in Vancouver, B.C., from August 20 through August 25. Tickets, ranging from $125 CAD to $250 CAD, go on sale March 23.
Valve held The International at Seattleâs KeyArena for the past four years, drawing sold-out crowds that traveled around the world to watch the best Dota 2 players compete for what was a $24.7 million prize pool last year.
Now the tournament â and its tourism revenue â is headed across the border. Weâve reached out to Valve to learn more about the move and will update this story when we hear back.
There were several clues pointing to a potential relocation.
In late December, a KeyArena ticketing agent told GeekWire that the event wouldnât be returning to KeyArena in 2018 due to renovation. Oak View Group, the ownership firm trying to bring an NHL expansion team to Seattle, is planning a $600 million renovation project that would begin before the end of 2018 if approved by city leaders. Itâs possible that Oak View Group wants to close down the venue before it officially begins the reconstruction.
In October, a stadium banner ad for The International ran at Rogers Arena in Vancouver during a TSN hockey report.
Last year, Valve co-founder Gabe Newell said The International could be moved out of the country as a result of President Donald Trumpâs immigration crackdown. Competing teams come to Seattle for The International from all over the world; the same goes for spectators.
The tournament, which started in Germany six years ago, was previously held at Seattleâs Benaroya Hall before Valve moved it in 2014 to a larger venue at KeyArena.
The relocation is a loss for Seattleâs tourism industry, but donât be surprised if it returns to the city in the future.
Speaking at the GeekWire Sports Tech Summit this past June, Oak View Group CEO Tim Leiweke said that esports is on the agenda for the redeveloped KeyArena. He expects to host 20 esports events per year at the arena once the reconstruction is complete. Oak View Group wants to have KeyArena ready for the 2020-21 NHL season.
âDo I think 18,000 people come into each and every one of those 20 nights to watch people play games?â Leiweke said in June. âIâm not sure itâll be 20,000, but look, if you do 5,000-to-8,000, and that keeps your building busy, and those are 20 nights that you can schedule around your anchor tenant and your concert business, I think itâs a fantastic addition completely driven by technology.â
Those not familiar with esports may wonder why people travel from halfway across the globe and pay big bucks to watch other people play video games. But for some Dota 2 fans, attending The International can be a life-changing experience.
âIt was the best trip I ever went on,â Kyra Slovacek told GeekWire this past August. âI really had no idea how big the Dota 2 community was until I came to The International and saw the line wrapped all around Seattle Center and sat in the arena. It was unbelievable.â
Spectators watch the professionals battle out at center court, where the teams compete in two pits with glass windows. The International has a sports-like feel, from the raucous crowd to the broadcast booths to the press rows to the festivities outside KeyArena. Valve streams the live action to four huge screens inside KeyArena, and any time thereâs a heated battle, the crowd roars â the decibel level certainly matches, if not surpasses, what youâll experience at any other sporting event.
The prize pool for The International has grown from $10.9 million in 2014 to $24.7 million in 2017, the largest ever in esports history.
Source: geekwire.com
Asia
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
âWeâre thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,â said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the eventâs Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the countryâs biggest collegiate gaming event.
âWeâre absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamersâ said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
eSports
IESF and ITTI Open Applications for Scholarships in Esports Management
The International Esports Federation (IESF) and the International Institute of Technology and Innovation (ITTI) are thrilled to announce the launch of the IESF x ITTI Scholarships, an initiative designed to empower the next generation of Esports leaders. This scholarship program brings together the industryâs best resources to select young talent ready to make their mark in Esports management and gaming.
Four scholarships are available for promising students who will join ITTIâs Masterâs in Esports Management and Gaming program. This scholarship opportunity opens on November 4, 2024, and closes on November 20, 2024. The project is also part of IESF and Busan Cityâs World Esports R&D Center Program, supporting education and development in the Esports industry.
Scholarship Allocation:
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One student who is a Resident of Busan, aged 18 – 24.
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Three international students, aged 18-24.
How to Apply:
Open to applicants aged 18 to 24, the program invites candidates to submit a completed application form and an introduction video addressing specific questions about their goals, interests, and vision for Esports. With support from NASEF, IESFâs educational partner, the selection committee will evaluate each applicantâs creativity, dedication to Esports, and unique ideas to shape the industry.
Applicants can access the Application Form and should complete both the form and video submission by the deadline.Â
The IESF x ITTI Scholarships offer a great path into Esports management, and recipients will gain access to ITTIâs advanced curriculum designed to equip students for impactful roles in Esports. We invite all eligible young enthusiasts to apply and join this exciting journey with us. Letâs help shape the future of Esports!
eSports
SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024
1 November 2024 â Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.
The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.
The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.
The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.
Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.Â
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: âAligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point.Â
We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.â
The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.
The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.
All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.
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