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IGRG urges British operators to include responsible gambling messages in their television commercials

Published

7 years ago

March 27, 2018

Athira A

IGRG calls for responsible gambling messages to appear in all UK TV adverts. Photo credits: https://www.google.co.in

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For all the Governments all around the world problem gambling regarding the betting industry have become a priority and the UK is persistently taking measures against it. In view of this, the Industry Group for Responsible Gambling (IGRG) announced on Friday that it will urge operators in the islands to include responsible gambling messages in their television commercials in order to encourage good habits.

The IGRG advanced the measure, as it will include it in a “further enhancement” to the Industry Code for Socially Responsible Advertising. In compliance with the said modifications, starting July 2018, a responsible gambling message or a reference to the website of the GambleAware charity will be required.

In association, IGRG Chairman John Hagan said: “[The revisited code] will help to improve the overall tone and content of gambling adverts, especially on television, in a way that will help to raise awareness of the need to gamble safely and responsibly.”

Advertising has been a hot topic in the UK as the Advertising Standards Authority announced further restraints on adverts related to free bets or bonus offers, as well as potential targeting of “children and young people”. In addition, the government was recently on the verge of setting new restrictions on ads but only said that “more should be done” by companies to reduce potential harms on people.

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Athira A

Athira is a self-described “logophile” – a lover of words. She loves updating her vocabulary and playing around with words, to frame a sensible world of letters. Letters come alive when they become words and when words become sentences. And that’s her job, to put them together in a meaningful way without loosing its essence. She has written content for websites, articles and poems for an international magazine, and press releases as well. She also loves writing on social media. She holds a Masters degree in bio-technology, but she has always been interested in the organic farming of words. Besides writing content for our daily news feed, she is also working as staff writer/editor with Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.